Landbot review

Landbot has been a visual chatbot builder for more than ten years and now adds AI agents on top of its flow builder. The focus is conversion: lead capture, qualification and routing on websites and WhatsApp. The free plan includes 100 chats a month and the full builder but no AI chats. Starter adds 500 chats, 100 AI chats and 2 seats, and Professional raises that to 2,500 chats and 300 AI chats, removes Landbot branding and unlocks HubSpot, Salesforce, Pipedrive, webhooks and the API. WhatsApp with your own number is an add-on on Professional. Overage prices for extra chats and AI chats are published, and Landbot alerts you at 80 and 90 percent of quota. Newer additions include an MCP server and a way to build Landbot agents from inside Claude. Landbot's pricing page served euro prices to us, so we have left the USD price pending.

Who it is for

Marketing teams that want visual lead-capture bots on the web and WhatsApp with AI chats included.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Visual builder with templates and A/B testing
• AI agents with a monthly AI chat allowance on paid plans
• WhatsApp with your own number from the Professional plan
• Human takeover through a shared inbox on every plan
• MCP server and a Claude integration to build agents from an AI assistant

Strengths and weaknesses

• Strength: Free plan never expires and needs no card
• Strength: Published per-chat and per-AI-chat overage prices
• Strength: EU-based platform that states it does not train models on your chats
• Weakness: Prices displayed in euros from our location, so the USD price is pending
• Weakness: Free plan has no AI chats and web only
• Weakness: WhatsApp with your own number is an added monthly fee

Key facts

• Free plan: 100 chats a month, 1 seat, web only
• Starter: 500 chats and 100 AI chats a month, 2 seats
• Professional: 2,500 chats and 300 AI chats a month, 3 seats, no branding
• Free trial: 14 days on paid plans
• Scale: 12,000+ teams in 190+ countries, per Landbot

Where it ranks

Landbot is No. 5 in our Best AI Chatbot Builders verdict.