ManyChat review

ManyChat solves a narrower problem than the general builders here, and solves it well: turning social engagement into automated conversations. It connects to Instagram, Messenger, TikTok, WhatsApp, Telegram, SMS and email, and its builder handles comment replies, follow-to-DM flows and lead capture. Pricing counts active contacts, meaning each person you interact with in a month, regardless of message volume. The free plan covers 25 contacts and 2 channels; Essential costs $14 per month billed annually for 250 contacts with unlimited automations and no ManyChat branding. AI-powered conversations arrive with Manychat AI on the $29 Pro plan, which also raises the limit to 2,500 contacts and 3 channels. Overages are charged per extra contact rather than shutting automations off. Keep in mind that prices shown exclude tax and depend on billing country, and that ManyChat is not designed for help desk or website support bots.

Who it is for

Creators and social-first brands that want to automate DMs and comment replies.

Price

Free plan for 25 active contacts; Essential from $14 per month billed annually.

Essential Unlimited automations for a growing audience $14/mo $168 billed annually (18% off)
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Comment and DM automation for Instagram, Messenger and TikTok
• Visual automation builder with templates
• Manychat AI for AI-powered conversations from the Pro plan
• Broadcasting and a multi-user inbox
• Billing by active contacts rather than message count

Strengths and weaknesses

• Strength: Cheapest paid entry point in this list at $14 per month billed annually
• Strength: Official Meta-approved partner
• Strength: Overage per contact instead of a hard cutoff
• Weakness: Manychat AI starts on the $29 Pro plan
• Weakness: Final price depends on your billing country and excludes tax
• Weakness: Built for social messaging, not for website or help desk bots

Key facts

• Free plan: 25 active contacts, 2 channels, 1 user
• Essential: $14 per month billed annually, 250 active contacts
• Pro: $29 per month billed annually, 2,500 active contacts, Manychat AI
• Business: $69 per month billed annually, 7,500 active contacts
• Free trial: 14 days on Essential and Pro

Where it ranks

ManyChat is No. 4 in our Best AI Chatbot Builders verdict.