9 Best AI Sales Assistants of 2026
By the DBotMaker research desk · Updated November 9, 2026 · Next review December 24, 2026 · 9 products compared
Spec sheet
Vendor-documented specs. Click a column to sort.
| Product | Free plan or trial | Setup | CRM updates | |||||
|---|---|---|---|---|---|---|---|---|
| 1 | Sybill | 8.9 | $30 | Free plan | Web, Slack, Microsoft Teams, Mobile app | Native and webhook integrations (CRM, email, dialers, Slack, Teams) | Both | Summaries pushed to CRM on Pro; CRM Autofill on Business |
| 2 | HubSpot Sales Hub (Breeze) | 8.6 | Free plan | Free plan | Web, Mobile app, Gmail, Outlook | Two-way data sync with dozens of apps on the free plan | Both | Native: suggests CRM updates from transcripts and emails |
| 3 | Day AI | 8.3 | $60 | No | Web, Gmail, Google Calendar | Not published | Both | Is the CRM: creates and updates records itself |
| 4 | Momentum | 8.3 | $69 | No | Web, Slack, Salesforce | Salesforce, Slack, Zoom, Google Meet and more | Sales-led | Writes to Salesforce fields after calls |
| 5 | Apollo.io | 8.2 | Free plan | Free plan | Web, Chrome extension, Phone dialer | CRM integrations plus Apollo MCP | Both | Advanced CRM integrations on Professional |
| 6 | Regie.ai (RegieGO) | 8.2 | $41 | Free plan | Web, Gmail, Outlook, Phone dialer | HubSpot, Salesforce, Gmail, Outlook | Both | Optional write-back to HubSpot or Salesforce |
| 7 | Lavender | 8.1 | $27 | Free plan | Gmail, Outlook 365, Chrome | Not published | Both | Ora enriches Salesforce with research |
| 8 | Salesforce Agentforce for Sales | 8.0 | $125 | No | Web, Slack | Not published | Sales-led | Native: suggestive or automatic field updates |
| 9 | Attention | 7.9 | Check price | No | Web, Slack, MCP | 200+ | Sales-led | CRM Auto-Update from calls |
The short version
Sybill leads because it covers all three jobs a rep wants help with: it drafts follow-ups after each call, writes pre-meeting briefs and pushes summaries into the CRM, starting free and at $30 per user a month on Pro. HubSpot Sales Hub with Breeze is the best choice for teams that want the same help inside their CRM, and Momentum is the strongest option for Salesforce field updates at $69 per user a month. Day AI replaces the CRM with an AI-run one from $60 a month. Apollo.io and Regie.ai are better at prospecting and account research, and Lavender improves the emails reps write themselves from $27 a month. Salesforce Agentforce for Sales and Attention have the broadest capabilities but suit larger teams, with an add-on price or a demo-led sale.
Short answer
Sybill is the best AI sales assistant for account executives in 2026, with a free plan and Pro from $30 per user a month billed annually. HubSpot Sales Hub with Breeze suits teams that want follow-ups and CRM updates inside the CRM itself. Lavender is the cheapest paid option at $27 a month billed annually, and Sybill, Apollo.io, Regie.ai and Lavender all have free plans.
This list is for account executives, SDRs and sales managers who want AI to draft follow-ups, keep the CRM current and prep accounts before meetings. We compared documented features and published prices for 9 AI sales assistants, from call-based assistants and CRM-native AI to prospecting and email tools, and scored each on capabilities, ease of setup and value. Prices are the cheapest paid plan in US dollars as shown on the vendor's own page when we checked it. The spec sheet shows how each tool updates your CRM, since that is where these products differ most.
Figures worth knowing
- 87%Salesforce's 2025 survey of more than 4,000 sales professionals found that 87% of sales organizations use some form of AI, for tasks such as prospecting, forecasting, lead scoring or drafting emails.Source: Salesforce
- 54%54% of sellers say they have used AI agents, and nearly 9 in 10 plan to by 2027 (Salesforce, 2025).Source: Salesforce
- 40%The average seller spends 40% of their time selling, according to Salesforce's 2025 survey of sales professionals.Source: Salesforce
- 4.8 hoursAI tools save sellers an average of 4.8 hours per week, according to Gartner research presented in May 2026.Source: Gartner
- 72%72% of sales organizations report low reinvestment of AI time savings into high-value sales activities (Gartner, 2026).Source: Gartner
- 22%22% of sales development teams in Outreach's 2025 survey of 500 sales professionals have fully replaced their SDRs with AI.Source: Outreach
The ranking at a glance
- 1SybillAccount executives who want follow-ups, meeting prep and CRM notes handled after every call, starting on a free plan.8.9
- 2HubSpot Sales Hub (Breeze)Small and mid-size teams that want their AI assistant inside the CRM they already run.8.6
- 3Day AIStartups and small teams that would rather replace a traditional CRM than bolt AI onto one.8.3
- 4MomentumSalesforce teams that want CRM hygiene and post-call admin automated across the whole sales org.8.3
- 5Apollo.ioReps who prospect their own accounts and want data, AI research and outreach in one free-to-start tool.8.2
- 6Regie.ai (RegieGO)Individual sellers and small teams that want AI account research and drafting at a low per-person price.8.2
- 7LavenderSDRs and AEs who write their own one-to-one emails and want them to get more replies.8.1
- 8Salesforce Agentforce for SalesSales Cloud customers who want AI updates and account prep native to Salesforce.8.0
- 9AttentionMid-market and enterprise teams that want custom AI agents built on their sales conversations.7.9
How we make the call
Every entry gets a 0 to 10 rating on the three criteria below, and the order follows the weighted total. The ratings rest on the documented features and published prices on each maker's own pages, never hands-on testing.
- 40%Capabilities
- 30%Ease of setup
- 30%Value
No. 1, top ranked
SybillAI sales assistant that records calls, writes summaries and follow-up emails, preps meeting briefs and fills CRM fields from deal context.
8.9of 10Best for Account executives who want follow-ups, meeting prep and CRM notes handled after every call, starting on a free plan.
- Capabilities
- 8.8
- Ease of setup
- 9.0
- Value
- 9.0
Price
Free plan; Pro from $30 per user per month billed annually ($36 monthly)
Quoted from the Sybill pricing page on November 9, 2026:
$30 USD/Month/User 2500 credits/week
Sybill is built for the work a rep does around a call rather than for outbound volume. It records meetings with an invisible recorder or through its mobile app for in-person conversations, then writes the summary, drafts the follow-up email and creates tasks. Before the next meeting it prepares a brief, and Ask Sybill answers questions about a deal using calls, dialer recordings and emails. The free plan already includes unlimited recordings and transcripts, with summaries and briefs capped at 20 meetings a month. Pro removes that cap and pushes meeting summaries into the CRM for $30 per user a month on annual billing. The Business plan at $90 adds CRM Autofill for 10 fields, CRM data inside Ask Sybill, two-way Slack and Teams, and API and MCP access. Usage runs on weekly AI credits, so heavy users should check the allowance for their plan. Sybill states support for 100+ languages.
What it does well
- +Free plan includes unlimited call recordings and transcripts
- +Self-serve Pro plan with a published price
- +Supports 100+ languages, according to the vendor
Where it falls short
- −Free plan caps summaries and briefs at 20 meetings a month
- −CRM context inside Ask Sybill needs the $90 Business plan
- −Work is metered in weekly AI credits
- Plans
- Free, Pro, Business, Enterprise
- Business plan
- $90 per user per month billed annually
- Credits
- 500 a week on Free, 2,500 on Pro, 5,000 per user on Business
No. 2
HubSpot Sales Hub (Breeze)CRM and sales software with Breeze AI built in, including a notetaker, deal progression that drafts follow-ups and suggests CRM updates, and a prospecting agent.
8.6of 10Best for Small and mid-size teams that want their AI assistant inside the CRM they already run.
- Capabilities
- 8.8
- Ease of setup
- 8.6
- Value
- 8.4
Price
See vendor pricing (USD check pending)
No US price was listed when we checked. See the HubSpot Sales Hub (Breeze) pricing page.
HubSpot puts its Breeze AI across Sales Hub instead of selling a separate assistant. For a rep, the most useful parts are deal progression, which reads call transcripts, emails and deal history to draft follow-up emails, suggest next steps and propose CRM updates, and HubSpot Notetaker, which records meetings, preps the rep with customer context and sends follow-up recordings. AI deal scoring ranks which opportunities are most likely to close, and the guided selling workspace queues leads, deals and tasks with daily action summaries. For pipeline, the Breeze Prospecting Agent, still in beta, finds accounts, maps buying committees and runs personalized outreach. Sales extensions bring HubSpot into Gmail and Outlook. The free CRM includes Breeze Assistant for up to 2 users, and paid tiers add HubSpot Credits that meter AI work. The pricing page showed euro prices from our location, so the USD price is pending here.
What it does well
- +Breeze Assistant is included on the free plan
- +CRM, sequences, dialer and AI live in one product
- +14-day free trial of the sales tools
Where it falls short
- −USD prices were not shown from our location, so we list the price as pending
- −Prospecting Agent is still in beta
- −Higher tiers bundle HubSpot Credits that cap AI usage
- Free plan
- Yes, up to 2 users, with Breeze Assistant
- Plans
- Free, Starter, Professional, Enterprise
- Free trial
- 14 days for sales tools
Visit hubspot.com|Read the full HubSpot Sales Hub (Breeze) profile
No. 3
Day AIAI-native CRM where agents capture meetings and email, draft follow-ups, manage pipeline and build customer lists from a shared customer memory.
8.3of 10Best for Startups and small teams that would rather replace a traditional CRM than bolt AI onto one.
- Capabilities
- 8.3
- Ease of setup
- 8.2
- Value
- 8.4
Price
Professional agent from $60 per month billed annually; every workspace needs at least one Professional or Executive agent
Quoted from the Day AI pricing page on November 9, 2026:
Professional MOST POPULAR $60 /month
Day AI takes a different route from the rest of this list: instead of adding AI to an existing CRM, it is the CRM. It ingests Gmail and Calendar, records meetings and builds a customer memory, and then agents work from it. A Turbo agent at $24 a month catches action items, drafts follow-ups and runs web searches, while a Professional agent at $60 a month manages pipeline and opportunities, generates reports, keeps custom properties current and drafts and sends campaign sequences. Executive and Super agents add campaign building and prospecting for net-new accounts. Prices shown are annual, and every workspace needs at least one Professional or Executive agent, so the real entry point is $60 a month. Teammates can join free to capture their own meetings. The trade-off is migration: teams deep in Salesforce or HubSpot would be switching systems, not adding an assistant.
What it does well
- +Free seats let teammates capture meetings once a paid agent exists
- +Clear per-agent prices with volume discounts
- +No separate CRM to buy or keep up to date
Where it falls short
- −A workspace needs at least one $60 Professional agent
- −Moving off an existing CRM is a larger change than adding an assistant
- −Integration count is not published
- Agent tiers
- Turbo $24, Professional $60, Executive $200, Super $800 a month (annual)
- Free seats
- Yes, for teammates in a paid workspace
- Volume discount
- From 10% off at 21 agents
No. 4
MomentumRevenue AI that turns calls into summaries, action items and follow-up emails and writes the results back to Salesforce fields.
8.3of 10Best for Salesforce teams that want CRM hygiene and post-call admin automated across the whole sales org.
- Capabilities
- 8.8
- Ease of setup
- 8.0
- Value
- 8.0
Price
Business from $69 per user per month on annual plans; Transformation $99
Quoted from the Momentum pricing page on November 9, 2026:
Business ($69/user/mo) : Core AI features, CRM hygiene, Slack Deal Rooms
Momentum focuses on the admin that follows a sales call. Its Business plan, at $69 per user a month on an annual plan, summarizes calls, turns next steps into action items that create tasks in calendars and the CRM, and drafts personalized follow-up emails. Autopilot extracts insights from calls into Salesforce fields, Batch mode runs the same extraction across thousands of past calls, and Retropilot generates updates when deals change. Ask Momentum lets a rep ask plain-language questions about calls, and on higher plans about accounts and deals. Slack deal rooms and account rooms keep a team in sync. The $99 Transformation plan adds executive briefs and AI coaching. Momentum records Zoom and Google Meet calls, but its own note-taker and video library cost $30 per user a month extra. The vendor says it is now part of Salesforce, which suits Salesforce shops but matters if you run another CRM.
What it does well
- +Published per-user prices for its main tiers
- +Retropilot and batch modes backfill Salesforce from past calls
- +Supports over 99 languages, according to the vendor
Where it falls short
- −Annual plans only, with custom pilots instead of a free trial
- −Note-taker and video library are a $30 per user add-on
- −Momentum is now part of Salesforce, so roadmap may shift toward Salesforce
- Plans
- Business, Transformation, Enterprise
- Conversation intelligence add-on
- $30 per user per month
- Ownership
- Now part of Salesforce
No. 5
Apollo.ioSales intelligence and engagement platform with a large B2B database, AI research and email writing, sequencing and a parallel dialer.
8.2of 10Best for Reps who prospect their own accounts and want data, AI research and outreach in one free-to-start tool.
- Capabilities
- 8.0
- Ease of setup
- 8.4
- Value
- 8.4
Price
See vendor pricing (USD check pending)
No US price was listed when we checked. See the Apollo.io pricing page.
Apollo suits the rep who also builds their own pipeline. It combines a database of 240M contacts and 30M companies with AI that researches accounts, scores leads and writes outreach, then runs that outreach through sequences, a parallel dialer and a meetings scheduler. Apollo describes its AI as a co-pilot you can switch to autopilot once you trust it. A Chrome extension and an Apollo MCP server let reps use the data and actions from other tools, and waterfall enrichment and deliverability features sit alongside. The free plan covers light use, Basic adds email sequencing and core integrations, and Professional adds higher credit limits, AI features, call recording and advanced CRM integrations. Every seat on an account must be on the same plan. Apollo is lighter on post-call CRM updates than Sybill or Momentum. Its pricing page did not show USD figures in our check, so the price is pending.
What it does well
- +Free plan for light use
- +Data, AI writing and sequencing in one place
- +Co-pilot or autopilot modes for AI automation
Where it falls short
- −USD prices did not load in plain HTML from our location
- −AI features and call recording sit on Professional
- −All seats on an account must be on the same plan
- Database
- 240M contacts, 30M companies
- Plans
- Free, Basic, Professional, Custom
- Free plan
- Yes
No. 6
Regie.ai (RegieGO)AI prospecting workspace that researches accounts, enriches contacts, drafts messages and dials, with a free built-in CRM or HubSpot and Salesforce sync.
8.2of 10Best for Individual sellers and small teams that want AI account research and drafting at a low per-person price.
- Capabilities
- 7.6
- Ease of setup
- 8.6
- Value
- 8.6
Price
Free plan with 250 one-time credits; Pro from $41 per month billed annually ($49 monthly)
Quoted from the Regie.ai (RegieGO) pricing page on November 9, 2026:
Pro $ 41 $ 49 /mo For one person filling the pipeline themselves.
RegieGO, the self-serve product from Regie.ai, covers the prep side of selling. Agents research accounts, enrich contacts and draft messages, and the Pro plan adds a parallel dialer with local numbers you choose. Everything runs on credits: research, drafting, enrichment and dialing use them, while enrichment that finds nothing is free. The free plan gives each person 250 credits that never expire, for up to 10 people sharing a pool. Pro costs $41 a month on annual billing with 5,000 credits a month, and Team costs $125 per seat with 15,000 credits per seat and a two-seat minimum. A built-in CRM comes free on every plan, or you can connect HubSpot or Salesforce and switch on write-back so RegieGO's work flows into your records. Email goes from your own Gmail or Outlook with verification and throttling. Paid credits reset each period and cannot be topped up separately.
What it does well
- +Free plan without a credit card
- +Enrichment that finds nothing costs no credits
- +Low published price for one seller
Where it falls short
- −Paid credits do not roll over
- −Extra credits cannot be bought on their own
- −Focused on prospecting more than post-call follow-up
- Plans
- Free, Pro, Team, Enterprise
- Team plan
- $125 per seat per month billed annually, 2 seats minimum
- Credits
- 5,000 a month on Pro, 15,000 per seat on Team
No. 7
LavenderAI email coach for Gmail and Outlook that scores, drafts and personalizes sales emails, plus an Ora agent that researches and sends campaigns.
8.1of 10Best for SDRs and AEs who write their own one-to-one emails and want them to get more replies.
- Capabilities
- 7.0
- Ease of setup
- 9.0
- Value
- 8.6
Price
Free plan; Starter from $27 per month billed annually
Quoted from the Lavender pricing page on November 9, 2026:
Starter For individuals (billed annually) $27 /mo
Lavender is the narrowest tool here and the easiest to start with. Its Email Coach sits in Gmail or Outlook 365, scores each email or template against reply-rate patterns and lets AI fix what is holding it back. It writes first drafts, and a personalization assistant brings prospect data and personality-based suggestions into the inbox. Managers on the Team plan get a coaching dashboard built from the team's inboxes. The free Basic plan analyzes and personalizes 5 emails a month, Starter at $27 a month on annual billing makes those unlimited, and Individual Pro at $45 adds integrations and priority support. Lavender also sells Ora, an agent that researches prospects, companies and markets, writes and sends emails and can enrich Salesforce, at $500 per agent a month at launch. Lavender does not record calls or update deals after meetings, so it complements a call assistant rather than replacing one.
What it does well
- +Works inside Gmail and Outlook 365
- +Free plan and a 7-day trial with all integrations
- +Low entry price for individuals
Where it falls short
- −Free plan covers only 5 analyzed emails a month
- −Does not record calls or update deal fields after meetings
- −Ora costs $500 per agent a month at launch
- Plans
- Basic (free), Starter, Individual Pro, Team
- Individual Pro
- $45 a month billed annually, with integrations
- Team
- $89 per seat a month billed annually
No. 8
Salesforce Agentforce for SalesPredictive, generative and agentic AI inside Sales Cloud that updates opportunities, preps accounts, summarizes records and captures conversations.
8.0of 10Best for Sales Cloud customers who want AI updates and account prep native to Salesforce.
- Capabilities
- 9.2
- Ease of setup
- 7.0
- Value
- 7.4
Price
Add-on from $125 per user per month on top of a Sales Cloud edition
Quoted from the Salesforce Agentforce for Sales pricing page on November 9, 2026:
Agentforce for Sales From $125 USD/user/month
Agentforce for Sales is Salesforce's AI layer for Sales Cloud, priced from $125 per user a month as an add-on to a Sales Cloud edition. For a rep, it keeps fields such as stage and next steps up to date, either as suggestions to approve or automatically. Account management features research accounts, build points of view, update account plans and prep meetings, and one-click summaries cover accounts, opportunities, leads and contacts. Conversation capture logs calls, emails, texts and calendar events in Salesforce, and CRM Autopilot ties each conversation to the right record. Leaders get executive briefs in Slack and predictive scoring for forecasts. The capability set is the broadest here, but buying runs through a sales team and rollout usually needs an admin, which is why it scores lower on ease of setup and value for small teams.
What it does well
- +Deepest native fit for Salesforce data
- +Reps can approve updates or let them apply automatically
- +Executive briefs delivered in Slack
Where it falls short
- −Priced as an add-on to a Sales Cloud edition
- −Sold through sales with a contact form
- −Setup usually involves an admin or partner
- Price
- From $125 per user per month
- Requires
- A Sales Cloud edition
- Related add-on
- Revenue Intelligence from $220 per user per month
Visit salesforce.com|Read the full Salesforce Agentforce for Sales profile
No. 9
AttentionAI sales agents that capture meetings without a bot, draft follow-ups and proposals, auto-update the CRM and score calls against your framework.
7.9of 10Best for Mid-market and enterprise teams that want custom AI agents built on their sales conversations.
- Capabilities
- 8.8
- Ease of setup
- 7.6
- Value
- 7.0
Price
See vendor pricing (USD check pending)
No US price was listed when we checked. See the Attention pricing page.
Attention watches every meeting and email and proposes the next move on each deal, which the rep approves in one click. After a call it drafts the follow-up in the rep's voice, suggests outreach to other buyers, nudges stalled deals and turns pricing talk into a proposal draft. Meetings are captured without a bot joining, across major platforms and 100+ languages. Teams can describe their own plays in plain language and Attention builds the agent, with alerts to Slack and scorecards sent to other systems across 200+ integrations. CRM Auto-Update keeps records current, AI scorecards grade calls against MEDDIC, BANT or a custom framework, and forecasting uses buyer signals from calls and emails. An MCP server exposes calls and deals to Claude, ChatGPT and other AI tools with 70+ read and write tools. Attention does not publish prices, so buying starts with a demo.
What it does well
- +Records without a bot joining the meeting
- +200+ integrations, according to the vendor
- +Agents built without code or a RevOps queue
Where it falls short
- −No published prices
- −Demo-led buying
- −More than a single rep needs if the goal is only follow-ups
- Integrations
- 200+
- Languages
- 100+
- MCP tools
- 70+ read and write tools
Before you pick a product or a plan
Start from the job you want off your plate
Post-call work (summaries, follow-ups, CRM notes) is where Sybill, Momentum and Attention focus. Account research and outreach drafting is where Apollo.io and Regie.ai are stronger, and Lavender only works on emails. HubSpot, Salesforce and Day AI cover several jobs inside a CRM.
Check how CRM updates actually happen
Some tools push a summary into a notes field, others write to specific fields. Sybill pushes summaries on Pro and fills up to 10 fields on Business, Momentum writes to Salesforce fields, and Agentforce lets reps approve suggestions or apply them automatically. Ask which fields are supported for your CRM.
Count the real entry price
Headline prices can hide requirements. Agentforce for Sales is an add-on to a Sales Cloud edition, Day AI needs at least one $60 Professional agent per workspace, Momentum sells annual plans only and charges $30 per user extra for its note-taker, and Sybill and Regie.ai meter AI work in credits.
Decide whether to keep your CRM
Most tools here feed HubSpot or Salesforce. Day AI and Regie.ai include their own CRM, which suits a startup with no system yet but means migration for an established team.
Try it on real calls first
Sybill, Apollo.io, Regie.ai, Lavender and HubSpot have free plans, and Sybill and HubSpot offer 14-day trials. Run a week of real meetings through a shortlist and compare the drafted follow-ups before buying seats.
Questions readers ask
- What is the best AI sales assistant in 2026?
- Sybill is our top pick for most reps: it records calls, drafts follow-up emails, writes meeting briefs and pushes summaries to the CRM, with a free plan and Pro from $30 per user a month billed annually. HubSpot Sales Hub with Breeze is the best option if you want the assistant inside your CRM.
- Which AI sales assistant updates Salesforce automatically?
- Momentum writes call insights to Salesforce fields and can backfill from past calls, from $69 per user a month on annual plans. Agentforce for Sales updates stage and next steps natively, either as suggestions or automatically, from $125 per user a month on top of Sales Cloud.
- Is there a free AI sales assistant?
- Sybill's free plan includes unlimited call recordings and AI summaries for 20 meetings a month. HubSpot includes Breeze Assistant in its free CRM for up to 2 users, and Apollo.io, Regie.ai and Lavender also have free plans with lower limits.
- How much does an AI sales assistant cost?
- Verified entry prices on this list run from $27 a month for Lavender Starter and $30 per user for Sybill Pro to $60 for a Day AI Professional agent, $69 per user for Momentum and $125 per user for Agentforce for Sales, all on annual billing. Attention does not publish prices.
- Can an AI sales assistant prep me for meetings?
- Yes. Sybill writes pre-meeting briefs from past calls and emails, HubSpot Notetaker preps reps with customer context, and Agentforce for Sales researches accounts and updates account plans before meetings.
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