Apollo.io review

Apollo suits the rep who also builds their own pipeline. It combines a database of 240M contacts and 30M companies with AI that researches accounts, scores leads and writes outreach, then runs that outreach through sequences, a parallel dialer and a meetings scheduler. Apollo describes its AI as a co-pilot you can switch to autopilot once you trust it. A Chrome extension and an Apollo MCP server let reps use the data and actions from other tools, and waterfall enrichment and deliverability features sit alongside. The free plan covers light use, Basic adds email sequencing and core integrations, and Professional adds higher credit limits, AI features, call recording and advanced CRM integrations. Every seat on an account must be on the same plan. Apollo is lighter on post-call CRM updates than Sybill or Momentum. Its pricing page did not show USD figures in our check, so the price is pending.

Who it is for

Reps who prospect their own accounts and want data, AI research and outreach in one free-to-start tool.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Access to 240M contacts and 30M companies
• AI research, scoring and email writing
• Sequences, parallel dialer and meetings scheduler
• Chrome extension and Apollo MCP to work from other tools
• Waterfall enrichment and deliverability tools

Strengths and weaknesses

• Strength: Free plan for light use
• Strength: Data, AI writing and sequencing in one place
• Strength: Co-pilot or autopilot modes for AI automation
• Weakness: USD prices did not load in plain HTML from our location
• Weakness: AI features and call recording sit on Professional
• Weakness: All seats on an account must be on the same plan

Key facts

• Database: 240M contacts, 30M companies
• Plans: Free, Basic, Professional, Custom
• Free plan: Yes

Where it ranks

Apollo.io is No. 5 in our Best AI Sales Assistants verdict and No. 5 in Best Cold Email Software.