Lavender review

Lavender is the narrowest tool here and the easiest to start with. Its Email Coach sits in Gmail or Outlook 365, scores each email or template against reply-rate patterns and lets AI fix what is holding it back. It writes first drafts, and a personalization assistant brings prospect data and personality-based suggestions into the inbox. Managers on the Team plan get a coaching dashboard built from the team's inboxes. The free Basic plan analyzes and personalizes 5 emails a month, Starter at $27 a month on annual billing makes those unlimited, and Individual Pro at $45 adds integrations and priority support. Lavender also sells Ora, an agent that researches prospects, companies and markets, writes and sends emails and can enrich Salesforce, at $500 per agent a month at launch. Lavender does not record calls or update deals after meetings, so it complements a call assistant rather than replacing one.

Who it is for

SDRs and AEs who write their own one-to-one emails and want them to get more replies.

Price

Free plan; Starter from $27 per month billed annually.

Starter For individuals (billed annually) $27 /mo
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Email scoring with fixes for anything that hurts reply rates
• AI email writer for first drafts
• Personalization assistant with prospect and personality insights
• Coaching dashboard for managers on the Team plan
• Ora agent researches prospects and sends campaigns

Strengths and weaknesses

• Strength: Works inside Gmail and Outlook 365
• Strength: Free plan and a 7-day trial with all integrations
• Strength: Low entry price for individuals
• Weakness: Free plan covers only 5 analyzed emails a month
• Weakness: Does not record calls or update deal fields after meetings
• Weakness: Ora costs $500 per agent a month at launch

Key facts

• Plans: Basic (free), Starter, Individual Pro, Team
• Individual Pro: $45 a month billed annually, with integrations
• Team: $89 per seat a month billed annually

Where it ranks

Lavender is No. 7 in our Best AI Sales Assistants verdict.