Make review

Make is the strongest visual builder here. Scenarios are drawn as a canvas of modules, so branching, looping over rows and merging data are visible at a glance, which suits workflows that Zapier's linear steps make awkward. Make says it connects 3,500+ apps out of the box, and anything with a public API can be added as a custom app. Billing moved to credits in August: most actions use one credit, router and error handler modules use none, and some AI Provider features use more. The free plan includes 1,000 credits a month, and paid tiers are Core, Pro and Teams, with a Start-up Plan at 50% off Business for companies under 20 employees. Maia, Make's AI assistant, helps build scenarios, and AI agents and an MCP server are part of the product. The canvas has a steeper learning curve, and unused credits expire at the end of each term.

Who it is for

Operations teams and freelancers who build branching, data-heavy workflows and want a lower cost per action.

Price

Free plan with 1,000 credits a month; paid Core, Pro and Teams plans. See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Visual scenario canvas with routers, iterators and aggregators
• 3,500+ apps out of the box, plus custom apps for any public API
• Maia AI assistant and AI agents inside scenarios
• Make Grid map of all scenarios in an organization
• More than 300 REST API endpoints to manage Make itself

Strengths and weaknesses

• Strength: Most actions cost one credit, and router and error handler modules cost none
• Strength: Free plan includes 1,000 credits a month
• Strength: Webhooks are queued and polling scenarios catch up if credits run out
• Weakness: The canvas takes longer to learn than Zapier's step list
• Weakness: Unused credits expire at the end of the term
• Weakness: Some AI features through Make's AI Provider use more than one credit per action

Key facts

• Free plan: Yes, 1,000 credits per month
• Paid plans: Core, Pro, Teams and Enterprise
• Apps: 3,500+
• Extra credits: Bundles of 1,000 or 10,000, or auto-purchase
• Start-up Plan: 50% off Business for companies under 20 employees

Where it ranks

Make is No. 2 in our Best AI Workflow Automation Tools verdict and No. 1 in Best No-Code Automation Tools and No. 2 in Best Workflow Automation Software and No. 1 in Best Zapier Alternatives.