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Review · Business & work

Upfirst review

Self-serve AI receptionist that answers calls and texts, books appointments and transfers callers with context.

By the DBotMaker research desk · Updated November 6, 2026

Capabilities (40%)
8.8
Ease of setup (30%)
9.0
Value (30%)
8.8

Upfirst puts its main features on every plan instead of saving them for higher tiers. Starter costs $24.95 a month on monthly billing and covers 30 calls, with $1.50 per extra call, while Premium at $59.95 covers 90 calls and Pro at $159.95 covers 300. All plans include 24/7 answering, two-way texting, warm transfers, appointment scheduling, call recordings, a knowledge base, a phone number, Zapier and API integrations, team access and zero data retention. The receptionist books into Google Calendar, Outlook, Calendly, Acuity, Square and Clio, and Custom Actions let it look up or log data in other apps with an API during the call. Setup starts from your website, and Upfirst also publishes a guide so ChatGPT or Claude can configure the agent for you. It lists 35+ languages and switches when the caller does. The trade-off is the small call allowance on Starter, and compliance BAAs require the Enterprise plan.

Who it is for

Small businesses that want to set up a capable AI receptionist themselves without talking to sales.

Price

Starter $24.95 per month billed monthly for 30 calls; save 20% on annual billing.

$24.95 billed monthly
Quoted from the vendor pricing page on November 6, 2026.

Key features

  • 24/7 answering with two-way texting, call summaries, recordings and transcripts
  • Appointment booking in Google Calendar, Outlook, Calendly, Acuity, Square and Clio
  • Warm transfers that tell you who is calling before you accept
  • Answers in English, Spanish and 35+ other languages
  • Setup from your website, or through ChatGPT or Claude using its setup guide

Strengths and weaknesses

  • Strength: Every plan includes booking, warm transfers and Zapier
  • Strength: Spam calls do not count toward call volume
  • Strength: 14-day free trial with no credit card required
  • Weakness: Starter covers only 30 calls before $1.50 per extra call
  • Weakness: White-glove onboarding is limited to Scale and Enterprise
  • Weakness: BAAs for compliance are an Enterprise feature

Key facts

  • Plans: Starter, Premium, Pro, Scale, Enterprise
  • Free trial: 14 days, no card required
  • Customers: Over 6,000 businesses, per the vendor

Where it ranks

Upfirst is No. 1 in our Best AI Receptionists verdict.

Alternatives we scored

Visit upfirst.ai · Questions or corrections: editorial@dbotmaker.io