Roof AI review

Roof AI is the closest thing on this list to a real estate chatbot in the classic sense: a widget on every page of a brokerage site that talks to visitors, answers their questions and turns them into leads. It handles listing questions such as price, features and open house times, runs natural language property search, and answers neighborhood and school questions from a real estate and mortgage knowledge base. Leads go to the right agent by email or through a CRM integration. The free plan lets the assistant run with unlimited conversations but caps capture at 5 leads a month, so most teams will move to Core at $349 a month, or $299 on quarterly billing, which removes the cap and adds lead routing. Intelligence adds AI qualification on intent, timeline and financing plus automated follow-up. The trade-off is scope: Roof AI works your website traffic, not your phone line or old database, so it pairs best with a CRM that handles outreach.

Who it is for

Brokerages and teams that want their own website to capture and qualify leads around the clock without adding staff.

Price

Free plan with up to 5 leads a month; Core $349 a month billed monthly, or $299 a month on quarterly billing.

Core $349 / month Capture every inquiry automatically, 24/7.
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Site-wide AI chat that answers property questions such as price, features and open houses
• Natural language home search so buyers describe what they want in their own words
• Neighborhood, school and area answers from a real estate and mortgage knowledge base
• Lead routing to the right agent by email or CRM integration
• AI-qualified leads with intent, timeline and financing status on the Intelligence plan

Strengths and weaknesses

• Strength: Free plan with unlimited AI conversations and no credit card
• Strength: Core removes the monthly lead cap
• Strength: Built only for real estate, with mortgage lead capture on the top plan
• Weakness: The free plan stops at 5 leads a month
• Weakness: Pre-qualification and automated follow-up start on Intelligence at $599 a month quarterly
• Weakness: Custom CRM routing is an add-on or part of the custom Full service plan

Key facts

• Free plan: Site-wide AI chat, up to 5 leads a month
• Core: $349 a month, or $299 on quarterly billing
• Intelligence: $749 a month, or $599 on quarterly billing
• Full service: Custom, annual only
• Scale: 90M visitors served, per Roof AI

Where it ranks

Roof AI is No. 1 in our Best Real Estate Chatbots verdict.