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Review · Software & AI

Lofty AI Sales Agent review

Virtual ISA inside the Lofty real estate CRM that replies to new leads in seconds, qualifies them and books appointments.

By the DBotMaker research desk · Updated November 9, 2026

Capabilities (40%)
8.8
Ease of setup (30%)
8.0
Value (30%)
7.4

Lofty's Sales Agent works like an inside sales agent that never logs off. It responds to new leads within 5 seconds by text, email or web chat, asks about timeline, budget and must-haves, and writes the answers to the lead record in Lofty's CRM. A newer outbound calling skill phones new leads, qualifies them and transfers them live to the agent when they want a person. When a lead agrees to meet, the agent books the appointment on your calendar and sends confirmations to you and the lead. Lofty describes it as a library of more than 20 skills for capture, qualifying, conversation, handoff and compliance, and lets you change how persistent the follow-up is before a lead moves to long-term nurture. The catch is that it comes as part of the Lofty platform, so it suits teams that use or will adopt Lofty as their CRM, and pricing is only available through a demo.

Who it is for

Teams and brokerages that run Lofty, or are ready to switch to it, and want an AI ISA working every lead.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

  • First response in under 5 seconds by text, email and web chat
  • Asks about timeline, budget and must-haves and logs answers in Lofty
  • Outbound AI calls that qualify a lead and live transfer to the agent
  • Books appointments on the agent's calendar and sends confirmations to both sides
  • Library of 20+ skills for capture, qualifying, handoff and compliance

Strengths and weaknesses

  • Strength: Lives inside the CRM, so every reply and answer stays on the lead record
  • Strength: Covers text, email, web chat and outbound calls
  • Strength: Customizable follow-up cadence and stopping points
  • Weakness: Pricing is quote only
  • Weakness: Only useful if Lofty is your CRM
  • Weakness: Lead generation services and ad budgets are priced separately

Key facts

  • First response: Under 5 seconds, per Lofty
  • Skills: 20+ audited skills
  • Channels: Text, email, web chat and AI outbound calls
  • Community: 70,000+ real estate professionals, per Lofty

Where it ranks

Lofty AI Sales Agent is No. 2 in our Best Real Estate Chatbots verdict.

Alternatives we scored

Visit lofty.com · Questions or corrections: editorial@dbotmaker.io