HubSpot Chatbot Builder review

HubSpot's chatbot builder is free with no credit card, and its value for a small business comes from what sits behind it. Every chat is tied to a contact in HubSpot's free CRM, so a visitor who asks about pricing becomes a lead you can follow up, and the bot can personalize replies with data you already hold. You pick a template for the goal, such as qualifying leads, booking meetings or answering support questions, then edit the questions in a visual editor. The bot can hand a conversation to a live agent, create a support ticket, add people to lists and trigger an email sequence after the chat closes. The same free account includes live chat, a shared inbox and a website builder. The limits are that the free builder uses if/then sequences rather than an AI agent trained on your pages, and premium chatbot features sit in the paid Hubs.

Who it is for

Small businesses that want leads from the website chat saved straight into a free CRM.

Price

Free chatbot builder; paid HubSpot plans: see vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Templates and a visual editor for chatbot sequences, no coding
• Bots qualify leads and book meetings in the chat window
• Replies personalized with contact data from HubSpot's CRM
• Handoff to a live agent and automatic ticket creation
• Email sequences triggered after a chatbot conversation

Strengths and weaknesses

• Strength: Free with no credit card required
• Strength: Every chat enriches the free CRM
• Strength: Free live chat, shared inbox and website builder in the same account
• Weakness: Rule-based sequences rather than an AI agent trained on your site in the free tier
• Weakness: Premium chatbot features need a paid Hub
• Weakness: We could not confirm paid plan prices in USD from our location

Key facts

• Price: Chatbot builder free; premium features in paid Marketing, Sales, Service and Content Hub
• Coding needed: No, templates and a visual editor
• CRM: Free HubSpot CRM included
• Setup time: HubSpot says access takes minutes

Where it ranks

HubSpot Chatbot Builder is No. 4 in our Best Chatbots for Small Business verdict and No. 1 in Best Lead Generation Chatbots.