Bigin by Zoho CRM review

Bigin is Zoho's answer for businesses that find a full CRM too much. It is organized around pipelines: you turn any customer-facing process into stages and move records through them. The free edition covers a single user and one pipeline, which suits a solo owner testing the idea. Express costs US$7 per user per month billed annually, or US$9 monthly, and adds 3 team pipelines; Premier at US$12 raises that to 5, and Bigin 360 at US$18 to 15 with AI tools that run on credits. The pricing page lists free onboarding, a 100% money-back guarantee and no forced contracts. Bigin includes a built-in phone that records calls and routes them, connects to 100+ telephony providers from Zoho's marketplace, and syncs with Zapier, Zoho Desk, Zoho Campaigns and Zoho Forms. Apps cover iOS, iPadOS, Android and macOS. The trade-off is depth: teams that need territories or advanced automation will outgrow it and move to Zoho CRM.

Who it is for

very small teams on a tight budget

Price

Free edition for a single user; Express from US$7 per user per month billed annually.

Express US$ 7 /user/month billed annually
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Free edition for a single user with one customizable pipeline
• Express at US$7, Premier at US$12 and Bigin 360 at US$18 per user per month billed annually
• Express adds 3 team pipelines, Premier 5 and Bigin 360 15
• Built-in phone with call recording and call routing
• Apps for iOS, iPadOS, Android and macOS

Strengths and weaknesses

• Strength: Lowest verified paid price on this list at US$7 per user
• Strength: Free onboarding and a 100% money-back guarantee listed on the pricing page
• Strength: Supports MCP for connecting CRM data to AI tools
• Weakness: Free edition is limited to a single user
• Weakness: Express caps team pipelines at 3
• Weakness: Credit consumption for AI features varies by feature

Key facts

• Free edition: Single user
• Express: US$7 per user per month billed annually (US$9 monthly)
• Premier: US$12 per user per month billed annually
• Bigin 360: US$18 per user per month billed annually

Where it ranks

Bigin by Zoho CRM is No. 2 in our Best CRM for Small Business verdict.