Review · Business & work
HubSpot CRM review
A free CRM with contact management, deal pipelines and reporting dashboards, with paid Starter seats when a team needs more control.
By the DBotMaker research desk · Updated November 12, 2026
- Capabilities (40%)
- 8.8
- Ease of setup (30%)
- 9.0
- Value (30%)
- 9.0
HubSpot CRM is the easiest way for a small team to stop running sales from a spreadsheet without paying anything. HubSpot's free CRM covers up to two users and 1,000 contacts, has no expiration date, and includes contact management, deal pipelines, CRM import, the Breeze Assistant and a reporting dashboard. It runs in Chrome, Firefox, Safari or Edge, and HubSpot says no IT support is needed to get set up. When the team grows, Starter starts at $15 per seat per month on the CRM page and adds required fields, permission sets, multiple currencies and removes HubSpot branding. The Starter page says the plan is normally $20 per seat per month, with a time-limited discount for new customers. Costs climb on the higher tiers: duplicate management, contact scoring and custom reporting sit on Professional, which starts at $50 per seat. For a first CRM, the free tier and the 2,000+ app marketplace are hard to beat.
Who it is for
small teams that want a free start and no IT setup
Price
Free plan for up to 2 users and 1,000 contacts; Starter from $15 per seat per month.
Starter Starts at $15/month per seat*
Quoted from the vendor pricing page on November 12, 2026.
Key features
- Free CRM for up to two users and 1,000 contacts with no expiration date
- Contact management, deal pipelines, CRM import and a reporting dashboard on the free tier
- Starter adds required fields, permission sets, multiple currencies and removes HubSpot branding
- HubSpot Marketplace lists more than 2,000 apps
- Connectors for Claude and ChatGPT that bring CRM data into those assistants
Strengths and weaknesses
- Strength: Free tier has no expiration date
- Strength: Runs in a browser with no downloads or installs
- Strength: Starter seat price starts at $15 a month
- Weakness: Free tier stops at two users and 1,000 contacts
- Weakness: Duplicate management and custom reporting start on Professional at $50 per seat
- Weakness: Starter's normal monthly price is $20 per seat once the new-customer discount ends
Key facts
- Free plan: Up to 2 users and 1,000 contacts, no expiration
- Starter: From $15 per seat per month
- Professional: From $50 per seat per month
- Marketplace: More than 2,000 apps
Where it ranks
HubSpot CRM is No. 1 in our Best CRM for Small Business verdict.
Alternatives we scored
Visit hubspot.com · Questions or corrections: editorial@dbotmaker.io