Review · Creators & media
Submagic review
AI editor for short-form video with auto captions, zooms, B-roll, hook titles and social publishing.
By the DBotMaker research desk · Updated November 6, 2026
- Capabilities (40%)
- 7.8
- Ease of setup (30%)
- 8.8
- Value (30%)
- 7.8
Submagic is a caption-first editor for vertical video. Upload a short clip and it adds animated captions, then applies AI edits such as auto zooms, hook titles, removal of bad takes and silences, clean audio and B-roll. Captions can be translated, and the Pro plan adds publishing and analytics for social accounts plus a Brand Kit. Starter costs $19 a month billed monthly for 45 credits, which Submagic equates to 15 videos of up to 2 minutes each, exported in 1080p without a watermark. Pro at $39 a month raises that to 40 videos of up to 5 minutes and adds Storyblocks B-roll, and Business at $69 per member covers 100 videos of up to 30 minutes with 4K exports at 60 FPS. Yearly billing saves up to 41%. There is no permanent free plan, and the per-video limits are tight on Starter, so Submagic fits creators who post a set number of polished shorts each month rather than high-volume clipping.
Who it is for
Short-form creators and teams who want styled captions and quick AI edits on clips they already have.
Price
Starter $19 per month billed monthly for 15 videos; Pro $39; Business $69; up to 41% off yearly.
For individuals to start with video creation $19 / mo.
Quoted from the vendor pricing page on November 6, 2026.
Key features
- AI auto captions with custom templates
- AI auto zooms and removal of bad takes and silences
- Free or Storyblocks B-roll and audio
- AI hook titles and caption translation
- Publishing and analytics for social on Pro
Strengths and weaknesses
- Strength: Monthly plans with no contract, cancel anytime
- Strength: Up to 41% off with yearly billing
- Strength: Business exports in 4K at 60 FPS
- Weakness: Starter caps videos at 2 minutes and 15 videos a month
- Weakness: No permanent free plan
- Weakness: Auto zooms, clean audio and publishing start on Pro
Key facts
- Paid plans: Starter, Pro, Business
- Starter credits: 45 per month, about 15 videos
- Max video length: 2 min Starter, 5 min Pro, 30 min Business
Where it ranks
Submagic is No. 9 in our Best AI Tools for Creators verdict.
Alternatives we scored
Visit submagic.co · Questions or corrections: editorial@dbotmaker.io