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Review · Software & AI

Spur review

An AI agent and automation platform for WhatsApp, Instagram, Facebook Messenger and live chat, aimed at ecommerce brands.

By the DBotMaker research desk · Updated November 9, 2026

Capabilities (40%)
8.0
Ease of setup (30%)
8.5
Value (30%)
8.6

Spur is built for online stores that take orders and questions over chat, and Messenger is one of its four core channels next to WhatsApp, Instagram and website live chat. All chats land in a shared inbox, automation flows run on Facebook and Instagram, and an AI agent answers questions using monthly AI credits. Click-to-DM ad automation suits brands that buy social ads. The entry plan, AI Acquire, costs $12 per month billed annually and connects one Facebook, Instagram, WhatsApp and live chat channel with 1 seat, 3 automation flows and 100 AI credits. AI Start at $31 adds Shopify integration, WhatsApp automation, 25 flows and 700 credits. Spur is an official Meta Business Partner. The limits on the entry plan are tight, so most stores with steady Messenger volume will end up on AI Start.

Who it is for

Ecommerce brands on a budget that sell across Messenger, Instagram and WhatsApp.

Price

AI Acquire $12 per month ($144 billed annually); AI Start with Shopify and WhatsApp automation $31.

Marketer's Choice AI Acquire $12
Quoted from the vendor pricing page on November 9, 2026.

Key features

  • Shared inbox for WhatsApp, Instagram, Facebook and live chat
  • Automation flows on Instagram and Facebook
  • Click-to-DM ads automation
  • AI agent with monthly AI credits on every plan
  • Shopify integration and WhatsApp automation from AI Start

Strengths and weaknesses

  • Strength: Lowest paid entry price on this list
  • Strength: 14-day free trial with no credit card
  • Strength: Official Meta Business Partner
  • Weakness: Entry plan allows 3 automation flows and 1 seat
  • Weakness: Only 100 AI credits on AI Acquire
  • Weakness: Shopify integration starts on the $31 plan

Key facts

  • AI Acquire: $12 per month billed annually, 1 AI agent with 100 AI credits, 1 seat
  • AI Start: $31 per month billed annually, 700 AI credits, 2 seats, 25 flows
  • Channels on entry plan: 1 live chat, 1 Instagram, 1 Facebook, 1 WhatsApp
  • Free trial: 14 days, no credit card

Where it ranks

Spur is No. 5 in our Best Facebook Messenger Chatbot Builders verdict and No. 7 in Best Instagram DM Automation Tools and No. 8 in Best ManyChat Alternatives.

Alternatives we scored

Visit spurnow.com · Questions or corrections: editorial@dbotmaker.io