Smith.ai Web Chat review

Smith.ai is not a dealer vendor, but its staffed chat is an option for independent stores that want a human on every website conversation and have no night BDC. Every plan includes live agents 24/7, lead qualification and intake by your instructions, unlimited AI-powered Q&A built from your website content, transcripts and custom branding. You only pay for relevant chats. A la carte costs $10 a chat with no commitment, Starter is $140 a month for 20 live chats with $7 overage, and the top published plan is 120 chats for $600 a month. Each plan includes custom programming hours, which you can use to script trade-in, financing and test drive questions, plus one free CRM integration. The downsides for dealers are real: no inventory feed, no texting, and per-chat billing that becomes expensive for a store with heavy website traffic.

Who it is for

Independent dealers that want people, not only AI, answering website chats at all hours without hiring.

Price

Starter $140 per month for 20 live chats; a la carte at $10 per chat.

20 live chats $140 per month
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Live agents 24/7 on every plan
• Lead qualification and intake by your instructions
• Unlimited AI-powered Q&A built from your website
• Chat transcripts and custom branding
• Custom programming hours to build your chat playbook

Strengths and weaknesses

• Strength: A person answers every chat
• Strength: Pay only for relevant chats
• Strength: A la carte option with no commitment
• Weakness: Not built for automotive, so no inventory feed
• Weakness: Per-chat billing adds up for busy stores
• Weakness: Web chat only, no texting

Key facts

• A la carte: $10 per chat
• Overage: $7 per chat over 20 on Starter
• Largest plan: 120 live chats for $600 a month

Where it ranks

Smith.ai Web Chat is No. 8 in our Best Chatbots for Automotive Dealers verdict and No. 2 in Best Chatbots for Law Firms.