HubSpot review

HubSpot's WordPress plugin is the most installed on this list, at more than 200,000 sites, and it is less a chatbot than a CRM that includes one. The free plugin adds live chat and chatbots, forms, email marketing and analytics, and every chat lands on a contact timeline next to that person's page views and past conversations. For AI answers, HubSpot sells Customer Agent in Service Hub, an agent that answers across chat, email, forms and calling and escalates to your team, and paid plans include 5,000 to 15,000 HubSpot Credits a month for AI usage. The free tier is limited to 2 users. The pricing page showed euro prices from our location, so we have not quoted a USD starting price. HubSpot suits a business that wants chat to feed sales and marketing; for a simple answer bot it is a heavy install with costs that rise as you move up Service Hub plans.

Who it is for

Businesses that want chat leads to land straight in a CRM with forms and email marketing.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Free plugin with CRM, forms, live chat and chatbots
• Unified timeline of page views and past conversations
• Customer Agent that answers across chat, email, forms and calling
• Email marketing and analytics dashboards
• More than 1,030 integrations

Strengths and weaknesses

• Strength: Chat, forms and CRM in one free plugin
• Strength: Every chat is tied to a contact record
• Strength: Scales into full marketing and service suites
• Weakness: HubSpot Credits for AI usage are included only on paid Service Hub plans
• Weakness: Prices on the pricing page did not show in USD from our location
• Weakness: The plugin is a large install if you only want a chatbot

Key facts

• Free plan: Up to 2 users
• Included HubSpot Credits: 5,000 to 15,000 a month on paid Service Hub plans
• Integrations: Over 1,030
• WordPress.org rating: 4.3 out of 5

Where it ranks

HubSpot is No. 9 in our Best Chatbots for WordPress verdict.