How many AI images are created per day?

There is no current industry-wide count. Everypixel estimated 34 million AI images a day by August 2023, before ChatGPT and Gemini added native image generation. Since then Google reported more than 5 billion Nano Banana images in about two months, which works out to tens of millions a day from that one model.

How big is the AI image generator market?

Grand View Research values the global AI image generator market at $474.2 million in 2025 and $555.1 million in 2026, growing 18.8% a year to $1,853.0 million by 2033. Global Market Insights put the market at $336.6 million in 2023. These estimates cover dedicated image generator products, not the wider creative software that bundles image generation.

How many creators use AI image tools?

Adobe's 2025 Creators' Toolkit Report found 86% of creators in eight countries use creative generative AI, and 52% use it to generate images and video. In Adobe's 2026 survey, 87% of creators using creative AI said it had accelerated the growth of their business or audience.

Has AI image generation cost illustrators work?

In a January 2024 Society of Authors survey, 26% of UK illustrators said they had already lost work to generative AI, and 37% said the income from their work had decreased in value. 78% of illustrators expected generative AI to reduce their future income.

Do people want AI images to be labeled?

Yes. Nearly 90% of consumers in Getty Images' research want to know whether an image was made with AI, and 76% of Americans told Pew Research Center in 2025 that it is very important to tell AI content from human work. Quinnipiac found 45% of Americans want disclosure of AI images in political ads and 38% want them banned.

Machine readout · Creators & media

AI Image Generator Statistics 2026

This page collects 52 figures on AI image generators: how many images they produce, how many people and creators use them, how big the market is, and how the public feels about AI images. Most figures cover 2025 and 2026 and come from company announcements and earnings calls, national polls, a statistical office and market research firms. A few older figures from 2023 and 2024 are included where no newer equivalent exists, and each is labeled with its year. Survey figures are mostly for the US, the EU and six countries in the Reuters Institute study.

Figures: 52
Publishers: 23
Updated: Nov 13, 2026

Quotable findings

By the DBotMaker research desk

Finding 012026
24%
24% of Americans said they had used AI tools to create images in March 2026, up from 16% in April 2025, according to the Quinnipiac University Poll.
Source: Quinnipiac University Poll
Finding 022026
24%
24% of US adults said in February 2026 that they use AI chatbots to create or edit images or videos, according to Pew Research Center.
Source: Pew Research Center
Finding 032025
9%
Weekly use of AI for creating images rose from 5% to 9% of people across six countries between 2024 and 2025, while video (3%) and audio (2%) stayed flat, according to the Reuters Institute.
Source: Reuters Institute for the Study of Journalism
Finding 042025
5 billion
Google said people had generated more than 5 billion images with its Nano Banana model in the Gemini app by October 2025, about two months after launch.
Source: Google
Finding 052025
22 billion
Adobe's Firefly models had been used to generate more than 22 billion assets worldwide, including images and videos, by April 2025.
Source: Adobe
Finding 062025
$474.2 million
Grand View Research valued the global AI image generator market at $474.2 million in 2025 and estimates $555.1 million for 2026.
Source: Grand View Research
Finding 072025
86%
86% of content creators surveyed in eight countries in September 2025 said they actively use creative generative AI, according to Adobe's Creators' Toolkit Report.
Source: Adobe
Finding 082024
90%
Nearly 90% of consumers worldwide said they want to know whether an image was created using AI, according to Getty Images' VisualGPS research.
Source: Getty Images
On file52figures in 6 channels, each with the exact source sentence.Browse all CSV

THE BOT'S SHORT ANSWER

About a quarter of US adults now use AI to create images: 24% in both Pew Research Center's February 2026 survey and Quinnipiac's March 2026 poll, up from 16% a year earlier. Volumes are enormous: Google's Nano Banana passed 5 billion images in about two months and Adobe Firefly passed 22 billion assets by April 2025. Grand View Research values the dedicated AI image generator market at $474.2 million in 2025, and 86% of creators use creative generative AI according to Adobe.

52 FIGURES · 23 PUBLISHERS · NOVEMBER 13, 2026

Reading the numbers

AI image generation has moved from a niche hobby to a mainstream feature. Pew Research Center found that 24% of US adults use AI chatbots to create or edit images or videos, and Quinnipiac found the same 24% for image creation, up from 16% in April 2025. Weekly use is lower: the Reuters Institute measured 9% of people across six countries creating an AI image in a given week in 2025, up from 5%. Age matters more than anything else. Quinnipiac found that 33% of Millennials and 32% of Gen Z have created AI images, against 9% of Baby Boomers, and Pew found 38% of teens use chatbots for images or video.

The volume figures come from the platforms themselves. Google reported more than 5 billion Nano Banana images in the Gemini app within about two months of launch, Adobe passed 22 billion Firefly assets by April 2025, and Microsoft says Bing Image Creator has produced billions of images. The best independent estimate, from Everypixel, put the total at 15 billion images and 34 million a day by August 2023, before native image generation reached ChatGPT and Gemini, so it understates current volume by a wide margin.

The money is split between dedicated image generators and larger platforms. Grand View Research sizes the dedicated AI image generator market at $474.2 million in 2025 and projects $1,853.0 million by 2033, and Global Market Insights gives a similar starting point. Company figures are larger: Magnific, formerly Freepik, reports $230 million in AI annual recurring revenue, Black Forest Labs raised money at a $3.25 billion valuation, and Shutterstock earned $203.3 million in 2025 from a segment that includes licensing content for AI training.

Creators have adopted the tools quickly but with reservations. Adobe found 86% of creators use creative generative AI and 52% use it to generate images and video, yet 69% worry about their work being used for training without permission and 57% say outputs need moderate or extensive editing. Among UK illustrators surveyed by the Society of Authors in 2024, 26% had already lost work to generative AI. The public wants transparency: nearly 90% of consumers in Getty Images' research want AI images labeled, and 76% of Americans in Pew's 2025 survey say it is very important to tell AI content from human work.

Facts the bot knows

CH 01How many AI images are generated

9 figures

#0015 billion
Google said people had generated more than 5 billion images with its Nano Banana model in the Gemini app by October 2025, about two months after launch.
Google, Nano Banana is coming to more Google products (Oct 2025)
Exact wording at the source
And since then, we’ve seen many of the unique and creative ways people have put it to use in the Gemini app, with more than 5 billion images generated to date.
#00222 billion
Adobe's Firefly models had been used to generate more than 22 billion assets worldwide, including images and videos, by April 2025.
Adobe, Adobe Firefly at MAX London 2025 (press release) (Apr 2025)
Exact wording at the source
Adobe’s family of Firefly models have been used by creators to generate more than 22 billion assets globally, including images and videos.
#0033x
Consumption of Adobe generative credits, which Firefly and partner models use for images and video, grew 3x quarter over quarter in Adobe's fourth fiscal quarter of 2025.
Adobe, Adobe Q4 FY2025 Earnings Call Transcript (Dec 2025)
Exact wording at the source
Generative credits are a great indicator of high-value usage, and credit consumption increased 3x quarter-over-quarter.
#004Billions
Microsoft said billions of images had been created with Bing Image Creator between its March 2023 launch and December 2024.
Microsoft, Bringing more magic to Bing Image Creator (Dec 2024)
Exact wording at the source
Since the launch of Bing Image Creator in March of 2023, billions of images have been created.
#00515 billion
Everypixel estimated that more than 15 billion images were created with text-to-image tools between 2022 and August 2023, an older figure that predates most current generators.
Everypixel, AI Image Statistics: How Much Content Was Created by AI (Aug 2023)
Exact wording at the source
More than 15 billion images created using text-to-image algorithms since 2022 to 2023.
#00634 million
Everypixel estimated that people created an average of 34 million AI images per day from the launch of DALL-E 2 to August 2023.
Everypixel, AI Image Statistics: How Much Content Was Created by AI (Aug 2023)
Exact wording at the source
Since the launch of DALLE-2, people are creating an average of 34 million images per day
#00780%
About 80% of AI images created by August 2023 came from tools based on the open-source Stable Diffusion model, according to Everypixel's estimate.
Everypixel, AI Image Statistics: How Much Content Was Created by AI (Aug 2023)
Exact wording at the source
Everypixel estimated that more than 15 billion images were made with text-to-image algorithms since 2022, about 34 million per day since DALL-E 2 launched, with roughly 80% coming from Stable Diffusion-based tools.
#0082 million
OpenAI reported that users were generating more than 2 million images per day with DALL-E 2 in 2022, as cited by Everypixel.
Everypixel, AI Image Statistics: How Much Content Was Created by AI (Aug 2023)
Exact wording at the source
Then OpenAI reported that users were generating more than 2 million images per day with DALL-E 2.
#009964 million
Everypixel estimated that 964 million images had been created with Midjourney from its July 2022 launch to August 2023.
Everypixel, AI Image Statistics: How Much Content Was Created by AI (Aug 2023)
Exact wording at the source
As a result, there are 964 million images that have been created with Midjourney since its launch to August 2023.

CH 02Users, subscribers and companies behind AI image generators

9 figures

#01015 million
Midjourney had 15 million users in 2023, the largest user base of any image generator with public figures at the time, according to Everypixel.
Everypixel, AI Image Statistics: How Much Content Was Created by AI (Aug 2023)
Exact wording at the source
Midjourney has 15 million users , the largest user base of any image generation platform for which we have publicly available statistics.
#011150 million
Stable Diffusion, Stability AI's flagship image model, had passed 150 million total downloads by June 2024.
Stability AI, Stability AI Secures Significant New Investment from World-Class Investor Group and Appoints Prem Akkaraju as CEO (Jun 2024)
Exact wording at the source
Stable Diffusion, Stability AI’s flagship model, has had over 150M total downloads and has played a foundational role in generating most online AI-generated images.
#012$3.25 billion
Black Forest Labs, maker of the FLUX image models, raised a $300 million Series B in December 2025 at a $3.25 billion post-money valuation.
Black Forest Labs, Laying the Foundations for Visual Intelligence: Our $300M Series B (Dec 2025)
Exact wording at the source
That’s why today, we're excited to announce our Series B of $300M at a $3.25B post-money valuation.
#013Millions
Black Forest Labs said millions of users were already using its FLUX image models in December 2025.
Black Forest Labs, Laying the Foundations for Visual Intelligence: Our $300M Series B (Dec 2025)
Exact wording at the source
Millions of users are already making magic with our FLUX models.
#0141 million
Magnific, the AI creative platform formerly called Freepik, passed 1 million paid subscribers by 2026.
Magnific (formerly Freepik), From Freepik to Magnific: The Story of Europe's Largest AI Creative Platform (2026)
Exact wording at the source
We crossed 1 million paid subscribers.
#015$230 million
Magnific tripled its AI revenue to $230 million in annual recurring revenue by 2026.
Magnific (formerly Freepik), From Freepik to Magnific: The Story of Europe's Largest AI Creative Platform (2026)
Exact wording at the source
We tripled our AI revenue to $230 million ARR.
#01670 million
Monthly active users of Adobe's Firefly, Express, Premiere Mobile and other freemium creative offerings passed 70 million in the fourth quarter of fiscal 2025, up more than 35% year over year.
Adobe, Adobe Q4 FY2025 Earnings Call Transcript (Dec 2025)
Exact wording at the source
Growing our base of creative users across Firefly, Express, Premiere Mobile, and other freemium offerings. MAU for these offerings surpassed 70 million in Q4, growing over 35% year-over-year.
#01732%
Enterprise consumption of Adobe Firefly Services grew 32% and custom model use grew 68% quarter over quarter in Adobe's third fiscal quarter of 2025.
Adobe, Adobe Q3 FY2025 Earnings Call Transcript (Sep 2025)
Exact wording at the source
Consumption of Firefly Services and custom models grew 32% and 68% quarter-over-quarter, respectively.
#018$203.3 million
Shutterstock's Data, Distribution, and Services revenue, which includes licensing content and metadata for AI training, rose 16% to $203.3 million in 2025, or 21% of total revenue.
Shutterstock, Shutterstock Reports Full Year and Fourth Quarter 2025 Financial Results (Feb 2026)
Exact wording at the source
Revenue from our Data, Distribution, and Services product offering increased 16% as compared to 2024, to $203.3 million and represented 21% of our total revenue in 2025.

CH 03AI image generator market size

8 figures

#019$474.2 million
Grand View Research valued the global AI image generator market at $474.2 million in 2025 and estimates $555.1 million for 2026.
Grand View Research, AI Image Generator Market Size, Share and Trends Analysis Report (2026)
Exact wording at the source
The global AI image generator market size was valued at USD 474.2 million in 2025 and is estimated at USD 555.1 million for 2026.
#020$1,853.0 million
Grand View Research projects the AI image generator market to grow 18.8% a year from 2026 to 2033, reaching $1,853.0 million by 2033.
Grand View Research, AI Image Generator Market Size, Share and Trends Analysis Report (2026)
Exact wording at the source
The global AI image generator market is expected to grow at a CAGR of 18.8% from 2026 to 2033, reaching USD 1,853.0 million by 2033.
#02136.6%
North America held 36.6% of global AI image generator revenue in 2025, the largest regional share, according to Grand View Research.
Grand View Research, AI Image Generator Market Size, Share and Trends Analysis Report (2026)
Exact wording at the source
North America dominated the AI image generator market with the largest revenue share of 36.6% in 2025.
#02278.0%
Software accounted for 78.0% of AI image generator market revenue in 2025, with services making up the rest, according to Grand View Research.
Grand View Research, AI Image Generator Market Size, Share and Trends Analysis Report (2026)
Exact wording at the source
Component Insights Based on component, the software segment led the market with the largest revenue share of 78.0% in 2025 and is expected to grow at a significant CAGR over the forecast period.
#02324.9%
Social media was the largest end-use segment for AI image generators in 2025, with 24.9% of revenue, according to Grand View Research.
Grand View Research, AI Image Generator Market Size, Share and Trends Analysis Report (2026)
Exact wording at the source
End-user Insights Based on end-user, the social media segment led the market with the largest revenue share of 24.9% in 2025 and is expected to grow at a significant CAGR over the forecast period.
#02430.7%
China held over 30.7% of the Asia Pacific AI image generator market in 2025, according to Grand View Research.
Grand View Research, AI Image Generator Market Size, Share and Trends Analysis Report (2026)
Exact wording at the source
The China AI image generator market is a powerhouse in the Asia Pacific region, holding leading share of over 30.7% in 2025
#025$336.6 million
Global Market Insights sized the AI image generator market at $336.6 million in 2023 and expects growth of more than 17.5% a year through 2032.
Global Market Insights, AI Image Generator Market Size and Share Report (2024)
Exact wording at the source
The market size of AI image generator reached USD 336.6 million in 2023 and will record over 17.5% CAGR from 2023 to 2032, backed by the increasing integration of AI in the e-commerce and retail industry
#02610%
Meta and Adobe each held around 10% of the AI image generator market, according to Global Market Insights' 2024 report.
Global Market Insights, AI Image Generator Market Size and Share Report (2024)
Exact wording at the source
Meta and Adobe dominate the market with around 10% market share.

Chart

Global AI image generator market, 2025 to 2033 ($ millions)

Global market in millions of U.S. dollars, Grand View Research estimates and projections.

2025$474
2026 (estimate)$555
2033 (projection)$1,853

Source: Grand View Research, AI Image Generator Market Size, Share and Trends Analysis Report

CH 04How many people use AI image generators

9 figures

#02724%
24% of US adults said in February 2026 that they use AI chatbots to create or edit images or videos, according to Pew Research Center.
Pew Research Center, Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (Jun 2026)
Exact wording at the source
To create or edit images or videos 24%
#02838%
38% of US teens aged 13 to 17 said they use chatbots to create or edit images or videos, in Pew Research Center's fall 2025 survey.
Pew Research Center, Key findings about how Americans view artificial intelligence (Mar 2026)
Exact wording at the source
About four-in-ten teens also say they use chatbots to summarize text or videos (42%) or to create or edit images or videos (38%).
#02924%
24% of Americans said they had used AI tools to create images in March 2026, up from 16% in April 2025, according to the Quinnipiac University Poll.
Quinnipiac University Poll, Quinnipiac University national poll on artificial intelligence, March 2026 (Mar 2026)
Exact wording at the source
Creating images: 24 percent say yes; up from 16 percent in April 2025
#03033%
33% of Millennials and 32% of Gen Z Americans had used AI tools to create images in March 2026, compared with 9% of Baby Boomers, according to Quinnipiac.
Quinnipiac University Poll, Quinnipiac University national poll on artificial intelligence, March 2026 (Mar 2026)
Exact wording at the source
Creating images 32 33 25 9 2 16 24 30 38
#0319%
Weekly use of AI for creating images rose from 5% to 9% of people across six countries between 2024 and 2025, while video (3%) and audio (2%) stayed flat, according to the Reuters Institute.
Reuters Institute for the Study of Journalism, Generative AI and News Report 2025: How People Think About AI's Role in Journalism and Society (Oct 2025)
Exact wording at the source
Image generation rose from 5% to 9% weekly; video (3%) and audio (2%) were basically flat; coding use was also flat, suggesting early adopters were already on board in 2024.
#03234%
Weekly use of any generative AI tool nearly doubled from 18% to 34% across six countries between 2024 and 2025, according to the Reuters Institute.
Reuters Institute for the Study of Journalism, Generative AI and News Report 2025: How People Think About AI's Role in Journalism and Society (Oct 2025)
Exact wording at the source
The proportion who say they have ever used a standalone generative AI system such as ChatGPT jumped from 40% to 61%, and weekly usage nearly doubled from 18% to 34%.
#03321%
21% of people across six countries used generative AI to create media such as text, images, video or code in a given week in 2025, up 7 percentage points, according to the Reuters Institute.
Reuters Institute for the Study of Journalism, Generative AI and News Report 2025: How People Think About AI's Role in Journalism and Society (Oct 2025)
Exact wording at the source
Using generative AI for getting information is now the most widespread use of the technology, overtaking using it for creating media such as text, images, video, and code, though the latter also increased, up 7 percentage points to 21% in 2025 (see Figure 9).
#03433%
33% of people aged 16 to 74 in the EU had used generative AI tools in the three months before Eurostat's 2025 survey.
Eurostat, Use of generative AI tools by individuals in the EU, 2025 (2025)
Exact wording at the source
In 2025, 33% of people aged 16-74 living in the EU had used generative AI tools in the previous 3 months.
#03564%
64% of EU residents aged 16 to 24 had used generative AI tools in 2025, compared with 7% of those aged 65 to 74, according to Eurostat.
Eurostat, Use of generative AI tools by individuals in the EU, 2025 (2025)
Exact wording at the source
those aged 16 to 24 were the biggest users of AI (64%), while only 7% of respondents aged 65 to 74 had used it.

Chart

Americans who have used AI to create images, by generation, 2026 (%)

Share of US adults who say they have used AI tools for creating images, Quinnipiac University Poll, March 2026.

Gen Z32%
Millennials33%
Gen X25%
Baby Boomers9%
Silent Generation2%

Source: Quinnipiac University Poll, Quinnipiac University national poll on artificial intelligence, March 2026

CH 05Creator adoption and the impact on illustrators

11 figures

#03686%
86% of content creators surveyed in eight countries in September 2025 said they actively use creative generative AI, according to Adobe's Creators' Toolkit Report.
Adobe, Inaugural Adobe Creators' Toolkit Report (press release) (Oct 2025)
Exact wording at the source
With 86 percent of creators now actively using creative generative AI, it’s no longer confined to a single task, it’s integrated across their workflow.
#03752%
52% of creators in Adobe's 2025 survey used creative generative AI to generate new assets such as images and video, behind editing, upscaling and enhancement at 55%.
Adobe, Inaugural Adobe Creators' Toolkit Report (press release) (Oct 2025)
Exact wording at the source
Top uses of creative generative AI include editing, upscaling, and enhancement (55 percent); generating new assets like images and video (52 percent), and ideation and brainstorming (48 percent).
#03860%
60% of creators in Adobe's 2025 survey had used more than one creative generative AI tool in the previous three months.
Adobe, Inaugural Adobe Creators' Toolkit Report (press release) (Oct 2025)
Exact wording at the source
Creators aren't putting all their eggs in one basket: 60 percent of creators report using more than one creative generative AI tool in the past three months to improve output quality, experiment with different capabilities and match the right tool to the right task.
#03969%
69% of creators in Adobe's 2025 survey were concerned about their content being used to train AI without permission.
Adobe, Inaugural Adobe Creators' Toolkit Report (press release) (Oct 2025)
Exact wording at the source
Creators Are Actively Exploring New Creative Generative AI Tools But Trust and Transparency Remain Essential • 69 percent of creators are concerned about their content being used to train AI without permission.
#04087%
87% of creators who use creative AI said it had accelerated the growth of their business or audience, in Adobe's May 2026 survey of more than 16,000 creators.
Adobe, Adobe 2026 Creators' Toolkit Report (media alert) (Jun 2026)
Exact wording at the source
87% say it has accelerated the growth of their business or follower base.
#04157%
57% of creators in Adobe's 2026 survey said their creative AI outputs typically need moderate or extensive editing before they are ready to share.
Adobe, Adobe 2026 Creators' Toolkit Report (media alert) (Jun 2026)
Exact wording at the source
Faster-to-draft is not the same as ready-to-publish: 57% say their creative AI outputs typically require moderate or extensive editing before they're ready to share.
#04249%
49% of creators in Adobe's 2026 survey said they always or often disclose their use of AI, while 18% said they rarely or never do.
Adobe, Adobe 2026 Creators' Toolkit Report (media alert) (Jun 2026)
Exact wording at the source
Creators are still deciding what meaningful disclosure looks like in practice: 49% say they always or often disclose AI use, while 18% say they rarely or never do.
#04326%
26% of illustrators in a January 2024 Society of Authors survey said they had already lost work because of generative AI.
Society of Authors, SoA survey reveals a third of translators and quarter of illustrators losing work to AI (Apr 2024)
Exact wording at the source
A quarter of illustrators (26%) and over a third of translators (36%) have already lost work due to generative AI.
#04437%
37% of illustrators in the Society of Authors survey said the income from their work had decreased in value because of generative AI.
Society of Authors, SoA survey reveals a third of translators and quarter of illustrators losing work to AI (Apr 2024)
Exact wording at the source
Over a third of illustrators (37%) and over 4 in 10 translators (43%) say the income from their work has decreased in value because of generative AI.
#04578%
78% of illustrators in the Society of Authors survey expected generative AI to reduce their future income from creative work.
Society of Authors, SoA survey reveals a third of translators and quarter of illustrators losing work to AI (Apr 2024)
Exact wording at the source
Almost two-thirds of writers of fiction (65%) and over half of non-fiction writers (57%) believe that generative AI will negatively impact future income from their creative work, with this rising to over three quarters of translators (77%) and illustrators (78%).
#04686%
86% of writers, illustrators and translators in the Society of Authors survey were concerned that generative AI devalues human-made creative work.
Society of Authors, SoA survey reveals a third of translators and quarter of illustrators losing work to AI (Apr 2024)
Exact wording at the source
More than 8 in 10 respondents (86%) are concerned that the use of generative AI devalues human-made creative work.

Chart

Top uses of creative generative AI among creators, 2025 (%)

Survey of more than 16,000 creators in eight countries, Adobe with The Harris Poll, September 2025.

Editing, upscaling and enhancement55%
Generating images and video52%
Ideation and brainstorming48%

Source: Adobe, Inaugural Adobe Creators' Toolkit Report (press release)

CH 06Trust, labeling and attitudes toward AI images

6 figures

#04790%
Nearly 90% of consumers worldwide said they want to know whether an image was created using AI, according to Getty Images' VisualGPS research.
Getty Images, iStock's New Research Offers Guidance on the Effective Use of AI-Generated Images (2024)
Exact wording at the source
A key finding is that people expect transparency, with nearly 90% of people saying they want to know whether an image has been created using AI.
#04876%
76% of consumers in Getty Images' research agreed that it is getting to the point where they cannot tell if an image is real.
Getty Images, Nearly 90% of Consumers Want Transparency on AI Images finds Getty Images Report (2024)
Exact wording at the source
76% agree ‘It's getting to the point where I can't tell if an image is real’
#04998%
98% of consumers in Getty Images' VisualGPS research agreed that authentic images and videos are central to building trust.
Getty Images, iStock's New Research Offers Guidance on the Effective Use of AI-Generated Images (2024)
Exact wording at the source
VisualGPS revealed, 98% of consumers agree that 'authentic' images and videos are pivotal in establishing trust
#05076%
76% of US adults said in June 2025 that it is extremely or very important to be able to tell whether pictures, videos and text were made by AI or by people, according to Pew Research Center.
Pew Research Center, How Americans View AI and Its Impact on People and Society (Sep 2025)
Exact wording at the source
Detecting content created by AI versus humans Related to Americans’ desire for more control over AI’s use, most Americans (76%) say it’s extremely or very important to be able to tell if pictures, videos and text were made by AI or people.
#05126%
Only 26% of people across six countries were comfortable with news outlets using AI to create a realistic image when no photo exists, compared with 55% for AI spelling and grammar edits, according to the Reuters Institute.
Reuters Institute for the Study of Journalism, Generative AI and News Report 2025: How People Think About AI's Role in Journalism and Society (Oct 2025)
Exact wording at the source
Comfort is higher for editing spelling and grammar (55%) or translation (53%), and lower for rewriting content for different audiences (30%), creating a realistic image when no photo exists (26%), and artificial presenter/authors (19%).
#05245%
45% of Americans said in March 2026 that the federal government should require disclosure of AI-generated images or audio in political ads, and 38% said it should ban them, according to Quinnipiac.
Quinnipiac University Poll, Quinnipiac University national poll on artificial intelligence, March 2026 (Mar 2026)
Exact wording at the source
Thirty-eight percent think the federal government should ban all use of them, 45 percent think the federal government should require disclosure of the use of AI-generated images or audio in political ads, and 11 percent think the federal government should not regulate the use of AI-generated images or audio in political ads.

Chart

Comfort with AI uses in news, six countries, 2025 (%)

Share comfortable with each use, average across Argentina, Denmark, France, Japan, the UK and the US, Reuters Institute 2025.

Editing spelling and grammar55%
Translation53%
Rewriting for different audiences30%
Creating a realistic image when no photo exists26%
Artificial presenters or authors19%

Source: Reuters Institute for the Study of Journalism, Generative AI and News Report 2025: How People Think About AI's Role in Journalism and Society

Asked and answered

Questions readers ask

QHow many people use AI image generators?: AAbout a quarter of US adults. Pew Research Center found 24% of US adults use AI chatbots to create or edit images or videos in 2026, and Quinnipiac found 24% have used AI tools to create images, up from 16% in April 2025. Across six countries, the Reuters Institute found 9% create an AI image in a typical week.
QHow many AI images are created per day?: AThere is no current industry-wide count. Everypixel estimated 34 million AI images a day by August 2023, before ChatGPT and Gemini added native image generation. Since then Google reported more than 5 billion Nano Banana images in about two months, which works out to tens of millions a day from that one model.
QHow big is the AI image generator market?: AGrand View Research values the global AI image generator market at $474.2 million in 2025 and $555.1 million in 2026, growing 18.8% a year to $1,853.0 million by 2033. Global Market Insights put the market at $336.6 million in 2023. These estimates cover dedicated image generator products, not the wider creative software that bundles image generation.
QHow many creators use AI image tools?: AAdobe's 2025 Creators' Toolkit Report found 86% of creators in eight countries use creative generative AI, and 52% use it to generate images and video. In Adobe's 2026 survey, 87% of creators using creative AI said it had accelerated the growth of their business or audience.
QHas AI image generation cost illustrators work?: AIn a January 2024 Society of Authors survey, 26% of UK illustrators said they had already lost work to generative AI, and 37% said the income from their work had decreased in value. 78% of illustrators expected generative AI to reduce their future income.
QDo people want AI images to be labeled?: AYes. Nearly 90% of consumers in Getty Images' research want to know whether an image was made with AI, and 76% of Americans told Pew Research Center in 2025 that it is very important to tell AI content from human work. Quinnipiac found 45% of Americans want disclosure of AI images in political ads and 38% want them banned.

Where these numbers come from

We used figures published by the organization that produced the data: company announcements, blog posts and earnings call transcripts, national polls by Pew Research Center and Quinnipiac University, Eurostat's household survey, the Reuters Institute's six-country survey, professional body surveys and market research firm reports. Each quote was checked against the live source page. Figures are not directly comparable: Pew asks about images and video through chatbots, Quinnipiac asks about AI tools for images, and the Reuters Institute measures weekly use. Adobe counts generated assets, which include video, and platform totals cover different time spans and cannot be added together. Everypixel, Stability AI, Getty Images, Global Market Insights and Society of Authors figures describe 2022 to 2024 and are included because no newer equivalent was published. Adobe's creator surveys come from a company that sells AI tools, and market size estimates depend on each firm's definition of the market. We store the sentence each number appears in, and a script loads the publisher's page again to make sure that sentence is still there. Our methodology has the details.

Input log

Sources

01Adobe. Adobe Firefly at MAX London 2025 (press release) (Apr 2025).
02Adobe. Adobe Q4 FY2025 Earnings Call Transcript (Dec 2025).
03Adobe. Adobe Q3 FY2025 Earnings Call Transcript (Sep 2025).
04Adobe. Inaugural Adobe Creators' Toolkit Report (press release) (Oct 2025).
05Adobe. Adobe 2026 Creators' Toolkit Report (media alert) (Jun 2026).
06Black Forest Labs. Laying the Foundations for Visual Intelligence: Our $300M Series B (Dec 2025).
07Eurostat. Use of generative AI tools by individuals in the EU, 2025 (2025).
08Everypixel. AI Image Statistics: How Much Content Was Created by AI (Aug 2023).
09Getty Images. iStock's New Research Offers Guidance on the Effective Use of AI-Generated Images (2024).
10Getty Images. Nearly 90% of Consumers Want Transparency on AI Images finds Getty Images Report (2024).
11Global Market Insights. AI Image Generator Market Size and Share Report (2024).
12Google. Nano Banana is coming to more Google products (Oct 2025).
13Grand View Research. AI Image Generator Market Size, Share and Trends Analysis Report (2026).
14Magnific (formerly Freepik). From Freepik to Magnific: The Story of Europe's Largest AI Creative Platform (2026).
15Microsoft. Bringing more magic to Bing Image Creator (Dec 2024).
16Pew Research Center. Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (Jun 2026).
17Pew Research Center. Key findings about how Americans view artificial intelligence (Mar 2026).
18Pew Research Center. How Americans View AI and Its Impact on People and Society (Sep 2025).
19Quinnipiac University Poll. Quinnipiac University national poll on artificial intelligence, March 2026 (Mar 2026).
20Reuters Institute for the Study of Journalism. Generative AI and News Report 2025: How People Think About AI's Role in Journalism and Society (Oct 2025).
21Shutterstock. Shutterstock Reports Full Year and Fourth Quarter 2025 Financial Results (Feb 2026).
22Society of Authors. SoA survey reveals a third of translators and quarter of illustrators losing work to AI (Apr 2024).
23Stability AI. Stability AI Secures Significant New Investment from World-Class Investor Group and Appoints Prem Akkaraju as CEO (Jun 2024).

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DBotMaker. (2026, November 13). AI Image Generator Statistics 2026. https://dbotmaker.io/ai-image-generator-statistics

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