Noom review

Noom is on this list because many people search for a calorie counter when what they want is a structured weight loss program. Its app includes AI food logging across 1M+ food items with protein and calorie tracking, but the core is daily lessons on habits and behavior change, community support, optional 1:1 coaching and 1,000+ fitness, stretching and meditation classes. Noom Med adds clinician access to GLP-1 medication for eligible members. The App Store listing says Noom Weight plans are as low as $17 a month, based on a web annual plan for $209, and Noom Med plans start at $39 a month before medication costs. That is more than most food trackers here, and there is no free plan. If your goal is a large database and fast macro logging, MyFitnessPal, MacroFactor or Cronometer do that job better for less; Noom is for people who need help with the habits behind eating.

Who it is for

people who want habit coaching more than a detailed food diary

Price

Noom Weight plans as low as $17 a month, based on a web annual plan for $209; Noom Med from $39 a month before medication costs.

Plans as low as $17 a month.
Quoted from the vendor pricing page on November 12, 2026.

Key features

• AI food logging with 1M+ food items, protein and calorie tracking
• Daily lessons on habits and behavior change
• 1,000+ fitness, stretching and meditation classes
• Optional 1:1 coaching
• Access to GLP-1 medication through Noom Med if eligible

Strengths and weaknesses

• Strength: Behavior lessons and coaching that pure calorie counters lack
• Strength: Optional clinician access for GLP-1 medication
• Strength: 874K ratings at 4.7 on the US App Store
• Weakness: No free plan for the program
• Weakness: The $17 a month price is based on a $209 annual plan
• Weakness: iPhone app only, per the App Store listing

Key facts

• App Store rating: 4.7 from 874K ratings (US)
• Food database: 1M+ food items
• Noom Weight: From $17 a month (annual)
• Noom Med: From $39 a month, medication extra

Where it ranks

Noom is No. 10 in our Best Calorie Counting Apps verdict.