MacroFactor review

MacroFactor is the app for people who log every meal and care more about hitting protein and carb targets than about browsing a giant database. Its App Store listing names five ways to log: AI photo, a typed meal description, speech-to-text, a barcode scanner and a nutrition label scanner, which covers almost every situation from home cooking to packaged snacks. The verified database holds more than 1.36 million entries, smaller than MyFitnessPal but curated. The core idea is the weekly check-in: the app compares your intake with your weight trend, estimates what you really burn and adjusts calorie and macro targets for the next week. You can also switch to Manual mode and set different macros by day. There is no free tier. US prices are $11.99 per month, $47.99 per half year or $71.99 per year, which the listing notes equals $5.99 a month. For a serious macro tracker that is fair value, but casual users may prefer a free app.

Who it is for

lifters and dieters who track macros daily and want quick logging

Price

Paid only after a free trial: $11.99 per month, $47.99 per half year or $71.99 per year in the US App Store.

$11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month)
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Logging by AI photo, meal description, speech-to-text, barcode scanner or nutrition label scanner
• Verified food database with more than 1.36 million entries
• Weekly check-ins that recalculate expenditure (TDEE) from your food logs and weight
• Coached, Collaborative or Manual modes with different macros on different days
• Weight Trend view that smooths daily fluctuations

Strengths and weaknesses

• Strength: Five logging methods, including a nutrition label scanner
• Strength: Annual plan works out to $5.99 a month, per the App Store listing
• Strength: Adherence neutral algorithm: skipped days do not break the weekly check-in
• Weakness: No free tier, only a free trial
• Weakness: Database count of 1.36M+ entries is far smaller than MyFitnessPal or Lose It
• Weakness: Built around macro coaching, so casual calorie counters may not need it

Key facts

• App Store rating: 4.8 from 24K ratings (US)
• Food database: 1.36M+ verified entries
• Price: $11.99 per month or $71.99 per year
• Free tier: No, free trial only

Where it ranks

MacroFactor is No. 4 in our Best Calorie Counting Apps verdict.