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Review · Creators & media

Kuula review

A browser-based host and viewer for 360 photos and virtual tours, with a free Basic plan and paid Pro and Business tiers.

By the DBotMaker research desk · Updated November 11, 2026

Capabilities (40%)
8.8
Ease of setup (30%)
9.0
Value (30%)
9.2

Kuula ranks first because it answers the most common need: open a 360 photo and let anyone look around it for free. The Basic plan costs nothing and hosts up to 300 posts, with a cap of 100 uploads per month. Kuula's pricing page lists VR viewing on Meta Quest devices and mobile phones, social sharing and website embeds, a tiny planet editor, horizon level correction, and image and text labels in the free tier. Pro adds a virtual tour editor that turns panoramas into walkthroughs, your own logo in links and embeds, unlisted tours, audio clips and built-in video recording, plus room for up to 100,000 posts. Business adds a custom domain, password-protected tours and Google Analytics reporting. The page says all prices are in US dollars, but the figures load through JavaScript, so we list Kuula's paid prices as pending. Kuula hosts and displays photos; you still need a 360 camera or a capture app to shoot them. We compared documented features and published prices.

Who it is for

viewing and sharing 360 photos for free

Price

Free Basic plan with up to 300 posts; paid Pro and Business plans: see vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

  • Free Basic plan hosts up to 300 posts with up to 100 uploads a month
  • View 360 photos in VR on Meta Quest devices and mobile phones
  • Share posts on social media or embed them on a website
  • Tiny planet editor, level correction, retouching and image or text labels
  • Pro adds a virtual tour editor, custom logo, audio and video recording of tours

Strengths and weaknesses

  • Strength: Viewing works in a browser, so the people you share with need no app
  • Strength: Free plan includes VR viewing, embeds and the tiny planet editor
  • Strength: Kuula states that all prices are in US dollars and that data is kept if you cancel
  • Weakness: Prices load with JavaScript on the pricing page, so our USD check is pending
  • Weakness: The free plan caps uploads at 100 a month
  • Weakness: Custom domains, password protection and detailed analytics need the Business plan

Key facts

  • Free plan: Basic, up to 300 posts
  • Upload limit (free): 100 uploads per month
  • Pro post limit: Up to 100,000 posts
  • VR: Meta Quest and mobile phones
  • Paid tiers: Pro, Business, Enterprise

Where it ranks

Kuula is No. 1 in our Best 360 Photo Apps verdict.

Alternatives we scored

Visit kuula.co · Questions or corrections: editorial@dbotmaker.io