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Review · Creators & media

Insta360 review

Insta360's companion app for viewing, reframing and editing footage from Insta360 360 cameras.

By the DBotMaker research desk · Updated November 11, 2026

Capabilities (40%)
9.3
Ease of setup (30%)
8.6
Value (30%)
8.6

Insta360 is the app most 360 camera owners will use, because it is the companion to Insta360's own cameras and gimbals. The US App Store listing describes 360 reframing where you tap to add a keyframe and change the perspective, an AI Edit mode that handles the reframing for you, Deep Track to keep a subject centered, hyperlapses, and Shot Lab with more than 25 AI templates such as Sky Swap and Clone Trail. You can edit and share clips without downloading them to the phone first. The app is free and holds a 4.4 rating from 9.4K ratings. Cloud storage is sold as Insta360 Premium: 200GB costs $2.99 a month or $29.99 a year, 1TB costs $8.99 a month and 2TB $11.99 a month. The trade-off is scope: the app is designed for Insta360 hardware, so owners of other cameras should look at ReShoot 360 or Kuula. We compared documented features and published prices.

Who it is for

owners of Insta360 cameras

Price

Free app; Insta360 Premium cloud storage from $2.99 per month for 200GB.

Insta360 Premium 200GB Monthly $2.99
Quoted from the vendor pricing page on November 11, 2026.

Key features

  • 360 reframing with keyframes to change the viewing angle
  • AI Edit handles reframing and highlight selection
  • Shot Lab with more than 25 AI editing templates
  • Deep Track keeps a person, animal or object centered
  • Download-free editing and sharing to social media

Strengths and weaknesses

  • Strength: Free download with a 4.4 rating from 9.4K ratings on the US App Store
  • Strength: Edits clips without first saving them to the phone
  • Strength: Desktop Insta360 Studio and firmware updates are offered on insta360.com
  • Weakness: Built around Insta360 cameras and gimbals rather than photos from other brands
  • Weakness: The iOS download is 2.7 GB
  • Weakness: Cloud storage is a separate Insta360 Premium subscription

Key facts

  • Price: Free
  • Cloud storage: 200GB for $2.99 a month or $29.99 a year
  • Larger plans: 1TB for $8.99 a month, 2TB for $11.99 a month
  • Requires: iOS 15.0 or later
  • App Store rating: 4.4 from 9.4K ratings

Where it ranks

Insta360 is No. 2 in our Best 360 Photo Apps verdict.

Alternatives we scored

Visit insta360.com · Questions or corrections: editorial@dbotmaker.io