Keap review

Keap is on this list because some small businesses do not need to connect apps at all; they need one system that captures leads, follows up and sends invoices. The pricing page lists one plan starting at $320 a month that includes CRM with tags and lead scoring, forms, landing pages and multi-page funnels, email broadcasts, an AI Content Assistant and an AI Automation Assistant, text marketing, quotes that turn into invoices, recurring invoices and checkout forms that trigger automations. Keap includes 2 user licenses, with extra users at $39 a month each, and connects to other tools through a native Zapier integration and an open API. The costs are real: implementation services are required, annual contracts carry a $299 early termination fee, and the trial caps email sends at 25 and blocks payments and texts. Keap says it is trusted by over 200,000 small businesses.

Who it is for

Service businesses that want lead capture, follow-up sequences, quotes and invoices in one system instead of connecting separate apps.

Price

Starting at $320 per month for the full platform with 2 users; required implementation services extra.

Starting at $ 320 /mo
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Lead scoring that triggers automation
• Forms, landing pages and multi-page sales funnels
• Quotes that convert to one-time or recurring invoices
• Email broadcasts plus AI Content and AI Automation Assistants
• Text marketing and a business phone number

Strengths and weaknesses

• Strength: CRM, follow-ups and invoicing in one product
• Strength: Prebuilt automation templates for lead nurture and follow-up
• Strength: Native Zapier integration for other apps
• Weakness: Far more expensive than the connector tools here
• Weakness: Implementation services are required
• Weakness: Free trial limits email sending to 25 and blocks payments and texts

Key facts

• Starting price: $320 per month
• Users included: 2, extra users $39 per month each
• Early cancellation: $299 fee on annual contracts
• Customers: Over 200,000 small businesses

Where it ranks

Keap is No. 10 in our Best Automation Tools for Small Business verdict.