Review · Business & work
Inrō review
An Instagram DM automation platform with an AI agent, comment-to-DM, DM campaigns and a built-in CRM.
By the DBotMaker research desk · Updated November 9, 2026
- Capabilities (40%)
- 8.6
- Ease of setup (30%)
- 8.6
- Value (30%)
- 8.0
Inrō is an Instagram-only platform that goes further than link delivery. Its AI Agent is trained on your website, FAQ and price list, answers questions in the language the follower wrote in, collects details such as email, phone or budget and hands over to a person when needed. You can clone its tone from your past conversations and keep whole folders of contacts off limits. Alongside the agent, Inrō runs comment-to-DM, DM campaigns to segments of everyone who engaged, and an inbox with unlimited CRM contacts. It says more than 10,000 creators and brands use it, and it is a Meta Tech Provider. The free plan covers 100 activated contacts a month with 3 automations and 50 AI credits; Pro bills by contacts you activate, adds up to 10 team members, integrations, payments in DMs and A/B testing. The pricing page we fetched showed euros, so we have not confirmed the USD price.
Who it is for
Brands, coaches and clinics that want an AI agent and DM campaigns on Instagram without a multichannel tool.
Price
See vendor pricing (USD check pending).
US price check pending. See the vendor pricing page.
Key features
- AI Agent trained on your site, offers and price list that replies in your voice
- Comment-to-DM with one keyword per post
- DM campaigns to contact segments, including voice notes
- Smart inbox and CRM with unlimited stored contacts
- Triggers for DMs, comments, story mentions, live comments and ads
Strengths and weaknesses
- Strength: AI Agent can collect email, phone or custom fields in conversation
- Strength: Unlimited CRM contacts on every plan, including Free
- Strength: Pro allows up to 10 team members
- Weakness: Our fetched pricing page showed euros, so the USD price is unconfirmed
- Weakness: Free plan allows only 3 active automations and 3 campaigns a month
- Weakness: Instagram only
Key facts
- Free plan: 100 active contacts, 3 automations, 50 AI Agent credits
- Free trial: 14 days of Pro
- Managed plan: Done-for-you setup and strategy at a custom price
- Meta status: Meta Tech Provider
Where it ranks
Inrō is No. 3 in our Best Instagram DM Automation Tools verdict and No. 4 in Best ManyChat Alternatives.
Alternatives we scored
- ManyChat8.6
- CreatorFlow8.5
- LinkDM8.4
- Chatfuel8.3
Visit inro.social · Questions or corrections: editorial@dbotmaker.io