Impel Chat AI review

Impel's Chat AI is the web chat piece of a larger automotive AI platform that also covers sales, service, voice, merchandising and marketing. Impel says the model is trained on more than 200 million real shopper interactions and can be tuned to your tone, timing and fine print through its Agent Knowledge Bank. Chats pull in vehicle photos, features and recommendations from Impel's merchandising tools and OEM content libraries, which helps with model and trim questions. Intelligent Alerts bring in sales or service staff only for things like complex financing questions or a shopper who asks for a person, and staff can reply from desktop or mobile. Conversation Connect opens the same chat from social pages, emails, ads and listings. Impel reports 20% more appointments and lower chat abandonment, and one dealer quoted on the page found service bookings it had been missing. Pricing is quote-only and the platform is aimed at larger groups.

Who it is for

Dealer groups that want chat to separate sales from service and hand off to staff only when needed.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Verticalized language model trained on over 200 million shopper interactions
• Dynamic vehicle photos, features and recommendations inside the chat
• Intelligent Alerts that loop in sales or service only when needed
• Conversation Connect links chat from social pages, emails, ads and listings
• AI Agent Knowledge Bank to match your brand voice and fine print

Strengths and weaknesses

• Strength: Built for automotive, with OEM content libraries
• Strength: Routes service opportunities to the service department
• Strength: Part of a wider platform with Sales, Service and Voice AI
• Weakness: No public prices
• Weakness: Enterprise focus can be more than a single store needs
• Weakness: Integration list is behind a demo

Key facts

• Training data: 200 million+ shopper interactions
• Vendor results: 20% increase in appointments, per Impel
• Regions: US, UK and Ireland, Australia and NZ, Latin America, Brazil, Middle East

Where it ranks

Impel Chat AI is No. 4 in our Best Chatbots for Automotive Dealers verdict.