Gupshup review

Gupshup is a messaging cloud first and an inbox second, which suits marketing teams that send large campaigns on WhatsApp, RCS and SMS and want support conversations on the same account. The self-serve plan has no platform fee: you top up a prepaid wallet and pay for messages and calls, while the account includes 10 agent seats on the live agent dashboard, 5 chatbot flows, 5 AI agents, 5 automated campaigns and 1,000 free AI messages a month. Broadcasts cover WhatsApp, RCS, SMS and Truecaller with templates, segments and delivery reports, and click-to-WhatsApp ads capture leads from Facebook and Instagram. Integrations include Shopify, Zoho, HubSpot, Salesforce, Braze and CleverTap. Enterprise adds custom rate cards, Instagram and voice on one platform, SSO, audit logs and throughput up to 10,000 messages a second. The pricing page showed rupees and Indian GST from our location, so the USD check is pending.

Who it is for

High-volume marketing and commerce teams, especially in India and emerging markets, that pay by the message.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Broadcast campaigns on WhatsApp, RCS, SMS and Truecaller with segments and scheduling
• No-code bot builder, automated journeys and a live agent dashboard
• AI agents, voice AI agents and an avatar agent
• Click-to-WhatsApp ads on Facebook and Instagram with lead capture
• Enterprise throughput scaling to 10,000 messages a second

Strengths and weaknesses

• Strength: Self-serve accounts include 10 agent seats with no platform fee
• Strength: 1,000 AI messages free every month
• Strength: One wallet pays for every channel on one bill
• Weakness: Prices were shown only in Indian rupees from our location
• Weakness: Web chat is not listed among the self-serve channels
• Weakness: Inbox and support features are lighter than in help desk tools

Key facts

• Included: 10 agent seats, 5 chatbot flows, 5 AI agents, 5 automated campaigns
• AI messages: 1,000 free every month
• Scale: 50,000+ customers in 130+ countries, 120 billion+ messages a year, per Gupshup
• Compliance: ISO 27001, SOC 2 Type 2 and GDPR on Enterprise

Where it ranks

Gupshup is No. 8 in our Best Omnichannel Messaging Platforms verdict and No. 8 in Best WhatsApp Business Platforms.