dbotmakerthe decision bot

Review · Health & fitness

Grow Therapy review

A marketplace that connects clients, therapists and insurers, with virtual and in-person providers in every US state.

By the DBotMaker research desk · Updated November 12, 2026

Capabilities (40%)
8.2
Ease of setup (30%)
8.5
Value (30%)
8.8

Grow Therapy is built for people who want insurance to pay and want to choose the therapist themselves. You share your goals, preferences and insurance, then browse providers and filter by specialty, availability and style; for online therapy Grow shows everyone credentialed in your state, and you can switch the filter to see in-person therapists near you. The homepage says sessions average $21 with insurance, that the plans it works with cover more than 230 million people, that 65% of clients paid less than expected and that most clients start within 2 days. Grow also lists AI check-ins between sessions. What it does not publish on that page is a self-pay rate, so our price check is pending and anyone without coverage should ask before booking. It is a strong fit for insured adults who care most about choosing the person, less so for anyone who wants a flat weekly subscription with messaging.

Who it is for

insured adults who want to compare therapists by specialty and style

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

  • Filter therapists by specialty, availability and style
  • Virtual or in-person sessions, with all therapists licensed in your state shown
  • Cost estimate per session before booking
  • Online booking, with most clients starting within 2 days
  • AI check-ins between sessions

Strengths and weaknesses

  • Strength: Grow says sessions average $21 with insurance
  • Strength: Insurance it works with covers more than 230 million people
  • Strength: Any costs are HSA and FSA eligible
  • Weakness: No self-pay price published on the homepage
  • Weakness: Messaging between sessions is not described as unlimited
  • Weakness: Availability varies by state and insurer

Key facts

  • Average insured cost: $21 per session, per Grow
  • People covered: 230M+ through accepted insurance
  • Clients: 1,250,000+, per the vendor
  • Time to start: Most clients within 2 days

Where it ranks

Grow Therapy is No. 4 in our Best Online Therapy Services verdict.

Alternatives we scored

Visit growtherapy.com · Questions or corrections: editorial@dbotmaker.io