Follow Up Boss review

Follow Up Boss is a real estate CRM rather than a content tool, and it earns its place here because follow-up is where many agents lose deals. Its AI features, which the pricing page says are included on every plan, write smart summaries of each lead, draft smart messages, suggest tasks and rank leads by predicted priority. Around that sit the CRM basics FUB is known for: any lead source and website can connect, Smart Lists organize who to call today, Action Plans automate follow-up sequences, and agents call, text and email from one place on web or mobile. Grow costs $69 per user a month, or $58 billed annually, with a 14-day free trial and no contract. The catch is calling: on Grow it is a $39 per user add-on, and FUB notes that some AI features use calling data, so the full AI experience costs more. Pro at $499 for 10 users includes unlimited calling and texting, which suits teams. There is no listing writer or design tool, so pair it with ListingAI or Canva.

Who it is for

Agents and teams whose biggest problem is fast, consistent follow-up with every lead.

Price

Grow $69 per user a month, or $58 billed annually; calling is a $39 per user add-on on Grow; 14-day free trial.

Grow Add calling for $39/user $69 month/per user
Quoted from the vendor pricing page on November 9, 2026.

Key features

• AI smart summaries of each lead's history
• AI smart messages that draft follow-up texts and emails
• Suggested tasks and predictive lead prioritization
• Action Plans that automate follow-up sequences
• Call, text and email from the CRM, with 250+ integrations for lead sources

Strengths and weaknesses

• Strength: AI features are included on every plan
• Strength: Connects any lead source and website
• Strength: No contracts and phone and email support seven days a week
• Weakness: Per-user pricing adds up for larger teams on Grow
• Weakness: Calling is a paid add-on on Grow, and FUB says calling data improves AI results
• Weakness: No built-in listing copy, staging or design tools

Key facts

• Grow: $69 per user a month, $58 billed annually
• Pro: $499 a month for 10 users
• Platform: $1,000 a month for 30 users
• Free trial: 14 days
• Integrations: 250+

Where it ranks

Follow Up Boss is No. 3 in our Best AI Tools for Real Estate Agents verdict.