Wealthfront review

Wealthfront is the strongest pick for investors who care about after-tax returns. The advisory fee is one flat 0.25% a year, which Wealthfront shows as $3.18 a month on a $15,000 balance, and accounts open from $500. Its investing page describes tax-loss harvesting, which it says has covered its advisory fee more than 7 times over by its own estimates, and direct indexing for accounts above $100,000, which replaces the US stock ETF with individual stocks to find more harvesting opportunities. Unlike most robo advisors here, Wealthfront lets you change allocation weights and add, remove or swap ETFs from hundreds of funds while it keeps managing and harvesting the portfolio. The trade-offs are the $500 minimum, which is above Betterment's $0 and Vanguard's $100, and the absence of a human advisor tier on its pricing page. Tax savings figures are Wealthfront estimates, not guarantees. We compared documented features and published prices.

Who it is for

Taxable investors who want deep tax automation

Price

0.25% per year advisory fee on the Wealthfront Portfolio; $500 to start.

Our advisory fee for The Wealthfront Portfolio is simple — just 0.25% annually.
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Expert-built portfolios personalized to your risk profile
• Tax-loss harvesting on the portfolio, including ETFs you add yourself
• Direct indexing for accounts over $100,000
• Customizable allocations with hundreds of funds to choose from
• Automatic rebalancing and reinvesting of deposits

Strengths and weaknesses

• Strength: Single 0.25% fee, about $3.18 a month on $15,000 by Wealthfront's own example
• Strength: Direct indexing from $100,000 replaces the US equities ETF with individual stocks
• Strength: You can swap ETFs and still keep automated management and tax-loss harvesting
• Weakness: $500 minimum is higher than Betterment, Fidelity Go or Vanguard Digital Advisor
• Weakness: No human advisor tier is described on the pricing page
• Weakness: Tax-loss harvesting only helps in taxable accounts

Key facts

• Advisory fee: 0.25% per year
• Minimum to start: $500
• Direct indexing: Accounts over $100,000
• Custom ETFs: Hundreds of funds

Where it ranks

Wealthfront is No. 2 in our Best Robo Advisors verdict.