Wati review

Wati is a WhatsApp-first platform aimed at teams that want to start sending campaigns and running bots quickly. Setup of the official API carries no fee, and every plan includes broadcasts, a no-code chatbot builder, a team inbox and at least one Astra AI agent, which you describe in plain language rather than building as a flow. The Growth plan is the entry point, with 3 users, 15,000 broadcasts a month, 2,000 AI credits and two commerce or CRM integrations. Pro removes the broadcast cap, adds intelligent routing, click tracking and multilingual Astra agents with human handoff, and allows extra users. Business adds multiple numbers, voice AI agents, unlimited integrations including Salesforce and 4,000 messages per minute. The pricing page we fetched showed euros only, so we list the USD price as pending. Template messages are charged per message on top of the plan, and the Growth tier's user and integration limits are tight for growing teams.

Who it is for

Small and mid-size businesses that want WhatsApp campaigns, chatbots and AI agents in a self-serve tool.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Official WhatsApp API setup with no setup fee
• Broadcasts and drip campaigns, unlimited broadcasts from Pro
• Astra AI Agent Builder for agents created in natural language
• No-code chatbots and social automations
• Team inbox with assignment, tags, follow-ups and reports

Strengths and weaknesses

• Strength: 7-day free trial and zero setup fees
• Strength: AI agents included on every plan, with more on higher tiers
• Strength: Wide channel list including TikTok DMs and RCS
• Weakness: Growth caps broadcasts at 15k per month and allows no extra users
• Weakness: Growth includes only 2 commerce or CRM integrations
• Weakness: Webhooks are limited until the Business plan

Key facts

• Free trial: 7 days
• Growth plan: 3 users, 15k broadcasts per month, 1 Astra AI agent
• AI credits: 2,000 per month on Growth, 20,000 on Business
• Shopify add-on: USD 4.99 per month

Where it ranks

Wati is No. 3 in our Best WhatsApp Business Platforms verdict.