Tavus review

Tavus sells avatar video as infrastructure. The developer Basic plan is free and includes whitelabeled APIs, 25 minutes of conversational video, 5 minutes of AI video generation, 25 stock replicas and support for 30+ languages. Starter costs $59 a month plus pay-as-you-go usage and adds 3 custom replica trainings a month, 100 minutes of conversational video, 10 minutes of video generation and up to 3 concurrent streams. Growth costs $397 a month and adds 7 replica trainings, 1,250 conversational minutes, 100 minutes of generation, 100+ stock replicas, conversation recordings and up to 10 concurrent streams. Tavus says a replica can be trained from a one minute video and includes a custom voice model, and its pipeline bundles vision, turn-taking, TTS, LLM, STT and WebRTC, with an option to bring your own LLM. It is the right tool for live interviewers, tutors or sales agents inside a product, but not for marketers who want a timeline editor.

Who it is for

Product and engineering teams building avatar video into their own app, especially live conversations.

Price

Free developer plan with 25 minutes of conversational video; Starter $59 per month plus pay as you go; Growth $397 per month.

Starter For individuals, startups, & businesses that need flexibility $59/mo Monthly access fee + pay as you go
Quoted from the vendor pricing page on November 10, 2026.

Key features

• Whitelabeled APIs for conversational video and video generation
• Custom replicas of real people from about one minute of video, with a custom voice model
• End-to-end conversational pipeline with TTS, LLM, STT and WebRTC
• Bring your own LLM and tool calling for external APIs
• Up to 10 concurrent streams on Growth

Strengths and weaknesses

• Strength: A free developer plan with 25 stock replicas
• Strength: Built for live, two-way avatar conversations, not only rendered videos
• Strength: Full white-labeling on Enterprise
• Weakness: Requires development work; not a script-to-video editor for marketers
• Weakness: Starter includes only 10 minutes of AI video generation a month
• Weakness: Extra custom replicas cost $40 to $65 each

Key facts

• Free plan: 25 min conversational video, 5 min video generation
• Languages: 30+
• Concurrency: 3 streams on Starter, 10 on Growth
• Custom replicas: 3 a month on Starter, 7 on Growth

Where it ranks

Tavus is No. 9 in our Best AI Avatar Video Generators verdict.