MarketMuse review

MarketMuse is a planning tool more than a writing tool. It builds an inventory of your published pages and topics, then scores each topic with personalized metrics: Personalized Difficulty shows how hard a topic is for your site specifically, Topic Authority measures your coverage depth, and Competitive Advantage shows the gap between general and personal difficulty. Writers get a Content Score against MarketMuse's patented topic model and content briefs, with all 9 brief types, such as comparison, how-to and listicle, on the Strategy plan. The free plan gives one user 10 queries a month. Paid plans, Optimize, Research and Strategy, are sold through a demo and their prices are not listed, so we treat pricing as pending. Brief allowances are modest, from 5 to 20 a month, which suits strategy work better than high-volume production.

Who it is for

Content strategists at publishers and mid-market brands planning what to create and update across a large site.

Price

Free plan; paid plans via demo (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Site inventory of pages and topics with personalized metrics
• Personalized Difficulty, Topic Authority and Competitive Advantage scores
• Content Score against a topic model
• Content briefs, with 9 brief types on Strategy
• Content Strategy Documents and team workflows

Strengths and weaknesses

• Strength: Free plan with 10 queries a month
• Strength: Metrics are personalized to your site's existing authority
• Strength: Strong planning workflow for large content inventories
• Weakness: Paid plan prices are not published on the pricing page
• Weakness: Brief allowances are small, 5 to 20 a month
• Weakness: Plans are bought through a demo, not self-serve checkout

Key facts

• Plans: Free, Optimize, Research, Strategy
• Free: 1 user, 10 queries a month
• Research: 3 users, 1,000 tracked topics, 10 briefs a month
• Strategy: 5 users, 10K tracked topics, 9 brief types

Where it ranks

MarketMuse is No. 9 in our Best AI SEO Tools verdict.