Luma review

Luma is built around a creative agent that takes a brief and produces images and video across many models. Its own Ray3.2 model offers frame-by-frame control, performance and motion transfer, product swaps and relighting, and it can output SDR, HDR or HDR with EXR files for grading. Ray3.2 costs 100 credits per 5 seconds at 720p and 400 at 1080p, with 10-second generations available. The same balance covers Seedance 2.5, Kling 4.0, Veo 3.1, MiniMax H3 and Luma's Uni image model. Plus costs $30 a month or $300 billed yearly and includes 10,000 credits, guest editing and commercial use. Pro at $90 quadruples both credits and agent usage. Teams get connectors to Figma, Frame.io and Google Ads Console. The trade-off is price: Luma has the highest entry plan here and no listed free tier, so it suits teams with real production budgets more than casual creators.

Who it is for

Creative teams and filmmakers who want HDR output, an agent that handles briefs and access to many models.

Price

Plus from $30 a month or $300 billed yearly.

Plus $30 /month $300 billed yearly
Quoted from the vendor pricing page on November 10, 2026.

Key features

• Ray3.2 text, image and video to video with frame-by-frame control
• SDR, HDR and HDR plus EXR output options
• Luma Agent with Brainstorm and Create modes
• Seedance 2.5, Kling 4.0, Veo 3.1 and MiniMax H3 in the same credits
• Connectors for Figma, Frame.io and Google Ads Console

Strengths and weaknesses

• Strength: HDR and EXR output for color grading in post
• Strength: Plus includes commercial use and 10,000 credits
• Strength: Video-to-video tools for repurposing existing footage
• Weakness: Highest entry price in this list at $30 a month
• Weakness: Ray3.2 at 1080p costs 400 credits per 5 seconds
• Weakness: No free plan is listed on the pricing page

Key facts

• Paid plans: Plus, Pro, Ultra, Team and Enterprise
• Ray3.2 cost: 100 credits per 5 seconds at 720p
• Yearly discount: Up to 20%

Where it ranks

Luma is No. 7 in our Best AI Video Generators verdict.