Barbie Magical Fashion review

Barbie Magical Fashion is the simplest game on this list and the one Apple marks as made for ages 0 to 5. Kids pick a base look and turn Barbie into a princess, mermaid, fairy or hero, or a combination of all four. They design hairstyles with color streaks, apply fairy tale makeup, decorate a tiara with gems, customize a gown and shoes, and add a mermaid tail, fairy wings or hero accessories. Finished looks can be saved and shared with family. The app holds a 4.4 average from 225K US App Store ratings and also runs on Apple TV, which is rare for a kids' app. It is free to try, but Budge says some content needs in-app purchases: themed packs such as the Mermaid Pack cost $6.99, a 4-pack bundle costs $24.99, and monthly subscriptions are listed at $9.99 and $12.99. There is no story mode or open area, so older kids may outgrow it quickly.

Who it is for

preschoolers who love dress-up

Price

Free to try; themed packs from $6.99 and a monthly subscription from $9.99 (US App Store).

Mermaid Pack $6.99
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Transform Barbie into a princess, mermaid, fairy, hero or a mix of all four
• Hairstyles with color streaks and fairy tale makeup
• Decorate a tiara and design a sparkly necklace
• Add a mermaid tail, fairy wings or hero accessories, or create unicorns
• Save looks and share them with family

Strengths and weaknesses

• Strength: 4.4 average from 225K ratings on the US App Store
• Strength: Made for ages 0 to 5, per Apple
• Strength: Also runs on Apple TV
• Weakness: Themed packs cost $6.99 each, with a 4-pack bundle at $24.99
• Weakness: Focused on dress-up only, with no story or exploration
• Weakness: First released in 2014

Key facts

• Developer: Budge Studios
• App Store rating: 4.4 from 225K ratings
• Age rating: 4+, made for ages 0 to 5
• Requires: iOS 13.0 or later
• Apple TV: tvOS 9.0 or later

Where it ranks

Barbie Magical Fashion is No. 7 in our Best Barbie Games verdict.