AutoTrader.ca review

AutoTrader.ca ranks first because it covers the most ground for a Canadian buyer in one place. Its own sell page describes it as Canada's largest online automotive marketplace, and the homepage splits searches into new, used and certified pre-owned cars, with trucks, RVs, trailers and other vehicles alongside. Private sellers can list a vehicle for free and pay only if they want an upgrade, which keeps private inventory next to dealer stock. Shoppers also get a price index, a car comparison tool and expert reviews, and owners can collect free offers from AutoTrader dealers before trading in. The site is run by TRADER Corporation, which also runs the French-language AutoHebdo.net. The trade-off is that AutoTrader is a marketplace, not a retailer: returns, warranties and inspections depend on whoever is selling, so private purchases still need a history report and a mechanic. We compared documented features and published fees only.

Who it is for

Most Canadian buyers who want the widest dealer and private selection

Price

Free to browse; private sellers list free, with optional paid upgrades.

Free to list your vehicle
Quoted from the vendor pricing page on November 11, 2026.

Key features

• Separate searches for new, used and certified pre-owned cars, plus trucks, RVs and other vehicles
• Private sellers can list a car for free, with paid upgrades for a faster sale
• Instant Cash Offer flow gets dealer offers on your current car at no cost
• Research tools include a price index, a car comparison tool and expert reviews
• French-language sister site AutoHebdo.net for Quebec shoppers

Strengths and weaknesses

• Strength: Calls itself Canada's largest online automotive marketplace
• Strength: Dealer and private listings in one search
• Strength: Free listing for private sellers keeps private inventory flowing
• Weakness: No platform-wide return window, terms depend on each seller
• Weakness: Private sales carry the usual checks on liens and history, which you run yourself
• Weakness: Paid upgrades mean some listings are promoted above others

Key facts

• Owner: TRADER Corporation
• Private listing: Free, paid upgrades optional
• Sell to a dealer: Free dealer offers
• Apps: iOS and Android
• French site: AutoHebdo.net

Where it ranks

AutoTrader.ca is No. 1 in our Best Used Car Websites in Canada verdict.