Artisan (Ava) review

Artisan's Ava is one of the best-known AI BDRs, and the product is sold as a managed rollout rather than a self-serve tool. Ava finds leads from 250M+ verified B2B contacts, writes outreach, handles replies and books meetings, sending in your reps' names from your own domains. Controls include approval before sending, locked tone and calls to action, banned phrases and coaching on Ava's writing. Plans are sized by volume: Team covers about 2,500 leads contacted a month and Scale about 6,000, with Scale adding a dedicated CSM, CRM setup and priority support, and Enterprise adding a forward-deployed strategist. Salesforce and HubSpot sync both ways, webhooks bring in your own data, and an AI dialer add-on gives reps a brief before each call and a follow-up after. Artisan is SOC 2 Type II certified with SSO and audit logs. Prices are scoped on a sales call, so cost comparison requires a demo.

Who it is for

Mid-market and enterprise teams that want a managed AI BDR rollout with CSM support.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Autonomous replies and meeting booking
• 250M+ verified B2B contacts
• Approval before send, locked tone and CTAs, banned phrases
• AI dialer add-on with pre-call briefs and follow-ups
• Bi-directional Salesforce and HubSpot sync

Strengths and weaknesses

• Strength: Every plan includes the full platform and CSM onboarding
• Strength: SOC 2 Type II with SSO and audit logs
• Strength: Sends from your own domains in your reps' names
• Weakness: No published prices; plans are scoped on a sales call
• Weakness: Dialer is a per-seat add-on
• Weakness: Team plan is sized for about 2,500 leads a month, too much for very small teams

Key facts

• Plans: Team, Scale, Enterprise
• Team volume: About 2,500 leads contacted a month
• Security: SOC 2 Type II, SSO / SAML

Where it ranks

Artisan (Ava) is No. 8 in our Best AI SDR Tools verdict.