Review · Creators & media
Adobe Firefly review
Adobe's generative AI app for images, video, audio and vectors, with Adobe models and partner models in one place.
By the DBotMaker research desk · Updated November 10, 2026
- Capabilities (40%)
- 8.5
- Ease of setup (30%)
- 8.4
- Value (30%)
- 7.6
Firefly is Adobe's generative AI workspace and the natural pick for creators who already finish work in Photoshop or Adobe Express. It generates and edits images, video, audio and vector graphics, and it now mixes Adobe's own models, which Adobe describes as commercially safe, with partner models such as Nano Banana, FLUX, GPT Image, Runway and Luma. Adobe lists over 20 controls for style, lighting, color and composition, and Firefly Boards gives an infinite canvas for mood boards, storyboards and brand exploration before moving work into other Adobe apps. Adobe pitches it for tasks like podcast thumbnails, B-roll and campaign assets, and it runs on the web and in iOS and Android apps. We could not load a USD price from the plans page from our location, so pricing is pending. The main thing to check is which model you use, since only Adobe's own models carry the commercially safe positioning.
Who it is for
Creators and teams already in Photoshop or Adobe Express who want commercially safe Adobe models.
Price
See vendor pricing (USD check pending).
US price check pending. See the vendor pricing page.
Key features
- Adobe Firefly models described as commercially safe
- Partner models from Google, OpenAI, Kling AI, Runway, Luma and others
- Firefly Boards for mood boards and storyboards
- Over 20 controls for style, lighting, color and composition
- Generates images, video, audio and vector graphics
Strengths and weaknesses
- Strength: One app for images, video, audio and vectors
- Strength: Sends designs on to Photoshop or Adobe Express
- Strength: Mobile apps for iOS and Android
- Weakness: USD plan prices did not load for us, so pricing is pending
- Weakness: Partner models are separate from the commercially safe Adobe models
- Weakness: Best value depends on already using Adobe apps
Key facts
- Platforms: Web, iOS and Android apps
- Controls: Over 20, per Adobe
- Translation: Audio and video translation in over 20 languages
Where it ranks
Adobe Firefly is No. 9 in our Best AI Image Generators verdict.
Alternatives we scored
Visit adobe.com · Questions or corrections: editorial@dbotmaker.io